Streaming’s Dynamism Grows With Ad Placements, Creative: Dentsu’s Brad Stockton
MIAMI – Technological hurdles that hindered the personalization of television advertising are gradually being overcome as media companies seek to maximize the value of their audiences. The Summer Olympics are poised these capabilities alongside the broad reach of linear television, as Comcast’s NBC Universal and FreeWheel plan to do. “What's really impressive….is to enable the dynamic ad insertion of a programmatic technology into a live event, which means there's a lot of unexpected things that can happen,” Brad Stockton, senior vice president and head of U.S. media investment solutions at Dentsu, [...]