Seedtag Launches Contextual TV for CTV Advertisers

Contextual advertising platform Seedtag this week introduced Contextual TV to help brands use contextual targeting tactics in their streaming ad buys. The product constructs audience segments based on online consumption patterns and viewing habits. Brands can target these audiences through demand-side platforms including The Trade Desk and Google’s DV360, according to an announcement. In this interview at the Beet Retreat San Juan, Lora Feinman, Seedtag's head of sales, discusses the significance of contextual advertising, or placing ads within content that’s relevant to a brand and its target audience. Contextual advertising is [...]

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Beet Retreat San Juan 2024, presented by Albertsons Media Collective, Moloco, OpenX and TransUnion