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CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez

The connected TV (CTV) landscape is splitting into two distinct arenas, creating a complex environment where advertisers and publishers need to fine-tune their strategies. One side caters to the traditional upfront model while the other embraces programmatic, performance-driven buying, according to Mario Diez, CEO, Peer39. "In both of these environments, there's one common stream - (advertisers) mimic how they buy linear, knowing where they run, having transparency, and having signal,” Diez said in this video interview with Beet.TV. Traditional upfronts meet programmatic performance The bifurcation goes a little like this: On one hand, established [...]

Posted on 03/24/2025 at4:57

The Road to POSSIBLE 2025: Transparency and New Signals for CTV Success, a Beet.TV Leadership Series, presented by Peer39

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Why Psychographics and Predictive Data are Reshaping Marketing: AnalyticsIQ’s Anna Brantley

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For Live TV, Programmatic Needs Predictability: IAB Tech Lab Exec

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Native Ad Formats Create New Growth Opportunities in CTV: Magnite’s Greg Sherrill

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Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer

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Big Beet.TV Plans for Cannes Lions 2025

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AI Is Transforming Advertising and Marketing With Deep Learning: Cognitiv’s Anna Spanfeller

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For Upfronts, Streaming Strategies Converge on Multi-Screen, Curation

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Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick

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TransUnion Emerges as Key Connector in Fragmented Media Ecosystem: Julie Clark

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Purchase Data Emerges as Critical Currency for CTV Measurement: Affinity Solutions’ Damian Garbaccio

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CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi

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Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz

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