Coke Ad on New Exploding Diet Coke Clip is “Groundbreaking” for Google and Industry

OK, whether you think the new "Chain Reaction" video is funny or not, or it becomes as popular as the first exploding Diet Coke/Mentos video, it doesn’t matter: Google has placed a Diet Coke post-roll advertisement after the 3-minute clip. This is a big development in the monetization of independently created video content.

There has been a big movement in the monetization of independently created video. Revver has been doing this, as has Metacafe. Just yesterday, Brightcove announced a similar program.

I completely agree with CNET’s Greg Sandoval who calls the deal "groundbreaking." Google has the technology and an advertising network to make this happen.

Google can also drive traffic: some 100,000 clips of new exploding bottles were downloaded last night.

— Andy Plesser

Google, Mentos, Advertising, Diet Coke, Revver, Brightcove

By Beet TV on October 31, 2006 @

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Coke Ad on New Exploding Diet Coke Clip is “Groundbreaking” for Google and Industry

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