Fox Television and Brightcove will announce tomorrow (Monday) a major development in the distribution of online video by a mainstream television company:  The integration of the Brightcove player in several Fox online video networks means far more than just streaming shows. This is already happening. 

Here’s what’s significant: The incorporation of the Brightcove platform means that Fox videos can be shared and posted on other site by providing an shareable imbed code.  I’ve posted Fox’s SPEED above.  In a sense, it’s a new world of syndication beyond the long-established control of network television.

Brightcove’s Josh Hawkins tells me:

Monday’s announcement comes on the heels of a deal with CBS Corporation where Brightcove was chosen as the Internet video syndication platform for all CBS News properties – e.g., the Evening News with Katie Couric, The Early Show, etc. (This is not part of the CBS Audience Network, which we are also part of).   

Other Brightcove customers in the broadcast/cable category include British Sky Broadcasting (e.g., Sky Sports, Sky News), Discovery (e.g., Animal Planet, TLC, Travel, Discovery), National Geographic Channel, MTV Networks, Rainbow Media (e.g., IFC, WE TV, AMC, Fuse), Disney Buena Vista Television (e.g., Live with Regis and Kelly, Scrubs, Who Want to be a Millionaire, Ebert & Roeper), TV Guide.

CBS is not yet allowing sharable embed codes of its players.  So, it looks like Fox is paving the way here. Stay tuned to this.

Here’s the take from Variety on the news.

Congrats to Jeremey Alliare and the team for making such extraordinary progress with the broadcast world.

— Andy Plesser

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By Andy Plesser on    @beet_tv