The Naming of Beet.TV Revealed: Vegetables are the Hot Brand for Me and Jose Castillo

I was hanging out with colleague Jose Castillo, the noted new media consultant and blogger of Think Jose. I explained to Jose the root of the Beet.TV name and why I like beets. Jose likes jalapeno peppers and uses an image on his logo.

On more weighty topic, Jose thinks that near term effective video search will come from social comments and rankings. This is clearly the direction of YouTube and other video sharing sites who are encouraging viewers to make comments and recommendations. I agree.

— Andy Plesser

Online Video, "Think Jose", Podcasts, Video Search

By Andy Plesser on June 17, 2007 @beet_tv

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The Naming of Beet.TV Revealed: Vegetables are the Hot Brand for Me and Jose Castillo

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