WPP’s Online Media Czar: Applications for Online Video Will be Huge and VideoEgg is Well Positioned

Rob Norman is the head of online advertising buying for the entire WPP network, a job of vast responsibility and influence.

I interviewed him at the paidContent conference in Manhattan today where he was a panelist. Rob has a lot to say about online video advertising and the range of environments for ads and related CPM’s.

He is keen on video in applications, including Facebook and sees this is a big opportunity. He is enthusiastic about VideoEgg, in which WPP has an investment. There is a story about this topic in ClickZ.

— Andy Plesser

By Andy Plesser on October 30, 2007 @beet_tv

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WPP’s Online Media Czar: Applications for Online Video Will be Huge and VideoEgg is Well Positioned

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