Clear Channel Outdoor, one of the leading outdoor marketing companies, unveiled plans today to install some 1000 Bluetooth "hot spots" around the nation to provide video, music and game downloads to consumers with Bluetooth-enabled mobile devices.
Advertising Age has a feature today on the Clear Channel deal with Qwikker, the Redwood City-based company that is implementing the technology. Rafat Ali gives his take on MocoNews.
Earlier this afternoon, Saul Kato, the founder and CTO of Qwikker, visited the Beet.TV offices. He told us about the deal with Clear Channel. He also talked about how content can be delivered directly to consumers’ mobile devices, bypassing wireless carriers.
Saul told us about how Qwikker technology has been deployed in England through a downloadable game about the perils of drunk driving, distributed at hundreds of pubs.
— Andy Plesser
Full Disclosure: Qwikker is a client of Plesser Holland, the PR firm I head up with my buddy Kent Holland.
