Great interview of Mike Marquez who heads mergers and acquisitions and business development for CBS Interactive by Bambi Francisco of Vator.tv
Marquez talks about the CNET acquisitons and the range of companies CBS might want to buy.
— Andy Plesser
Great interview of Mike Marquez who heads mergers and acquisitions and business development for CBS Interactive by Bambi Francisco of Vator.tv
Marquez talks about the CNET acquisitons and the range of companies CBS might want to buy.
— Andy Plesser
Connected TV is no longer an “emerging” platform – it has arrived as a real, mainstream channel where consumers are increasingly consuming content. But, as viewers watch programming across multiple devices, marketers must develop cohesive cross-platform advertising strategies to maximize engagement and reach. “Consumers aren’t just watching content on their connected television. They’re watching it […]
LAS VEGAS – With its ability to draw insights from vast amounts of data, artificial intelligence is playing a key role in helping advertisers to understand how audiences are likely to respond to how they’re represented in campaigns. Such insights are a priority for the Ad Council, the nonprofit ad group, in creating effective public […]
LAS VEGAS — Roku already has a huge installed base. Now it’s upgrading its ad infrastructure. The company recently unveiled its Roku Data Cloud, a collaborative data environmentdesigned to empower advertisers with improved planning, targeting and measurement capabilities. The platform aims to enhance data collaboration within the advertising ecosystem, addressing challenges related to identity resolution and […]
LAS VEGAS – While walled-garden media outlets such as social networking platforms and connected-television apps offer advertisers to scale up their campaigns, the open web also is intriguing to marketers because of its variety of content and audience groups. “When I think about the future, the kind of complexity and interestingness of other content across […]
LAS VEGAS – The app stores on connected televisions are becoming more like the app stores for smartphones, offering a growing variety of streaming video, gaming and shopping. The ensuing fragmentation makes audience data more valuable for brands and their media agencies. “We still have a big issue of fragmentation. There’s just amazing content, but […]
LAS VEGAS – CES this year featured a greater emphasis on artificial intelligence, the technology that’s been compared to other groundbreaking innovations such as the microprocessor, the personal computer, the Internet and the mobile phone. As this disruptive technology gains greater adoption, marketers are being forced to radically rethink how they work. “Some of the […]
LAS VEGAS – Roku is the world’s number one TV operating system with 90 million households. But, for Sarah Harms, VP of Advertising Marketing & Measurement at Roku, what sets the company apart is its combination of original content, ad technology assets, and rich consumer data. “Not only are we the platform, but we’re also […]
LAS VEGAS — Mark McKee wants to make TV-buying simple again. For the TV and premium streaming category to compete effectively, it needs to adopt some of the practices that larger digital platforms have successfully implemented, according to the EVP and GM of Comcast’s FreeWheel. In this video interview with Beet.TV, McKee said providing more […]
LAS VEGAS – Video commerce is racing toward becoming a $3 trillion market by 2030, rivaling the GDPs of Germany and India. The last few weeks alone have seen Shopify put shoppable video in the spotlight and the launch of new shoppable video ad formats, while upfronts season saw big platforms commit to offer more shoppable […]
LAS VEGAS – As marketers seek to put the best products and solutions in front of increasingly diverse shoppers, a big grocery chain is turning to generative AI. Albertsons Media Collective is tapping the tech to enhance its creative process and deliver personalized advertising at scale. In this video interview with Beet.TV, Evan Hovorka, VP […]
LAS VEGAS – Stricter data regulations worldwide have given people more control over how their personal information is used for advertising, challenging marketers to find ways to reach the right audiences while respecting privacy. For Dotdash Meredith, the digital publishing arm of Barry Diller’s IAC, helping brands to reach key consumer groups is a process […]
LAS VEGAS — Xumo now powers streaming for Comcast, Charter, Mediacom, Cox, and more, while also delivering over 2,000 streaming apps and channels across various devices. The recently introduced Xumo Stream Box aims to further enhance the viewer experience by combining popular apps, cable provider content, and Xumo’s own AVOD channels into a single, easily […]
LONDON – UK broadcaster ITV is embracing outcomes-based measurement, not just to prove the power of TV advertising but also to compete on a level playing field with digital platforms. “Outcomes have won in the marketplace,” said Sameer Modha, Measurement Innovation Lead, Commercial at ITV, in this video interview with Beet.TV. “More than half the […]
LAS VEGAS — Retail media is expanding beyond Amazon to more retailers, while the umbrella “commerce media” is growing opportunities for media to connect to consumer transactions. At CES 2025, Omnicom Media Group hosted discussions on the future of advertising and its “Momentum Multiplied” on the OMG Platform. In this panel, guests discussed how “premium” […]
LAS VEGAS — The advertising industry is at a crucial inflection point where privacy will become paramount, according to an ad-tech CEO aiming to help data power campaigns in a privacy-compliant manner. Geoffroy Martin, CEO, Ogury believes that the industry’s over-reliance on first-party data could lead to significant challenges, especially for the open internet. In […]
LAS VEGAS – Efforts by businesses to promote diversity, equity and inclusion are undergoing a significant shift after a Supreme Court ruling in 2023 struck down affirmative action policies at U.S. universities. But consumer brands still must consider the sensitivities of a multicultural marketplace to understand the changing needs of customers and to create effective […]
At the IAB Annual Leadership Meeting (ALM), January 26 to 28, in Palm Springs, IAB will unveil a new consumer privacy study that challenges misconceptions surrounding “commercial surveillance.” Building upon last year’s study, “The Free and Open Ad Supported Internet,” this year’s research delves into consumers’ actual privacy concerns related to advertising. “You’re going to […]
LONDON – In the age of increasing social media usage, streaming platforms are facing a challenge in retaining viewer attention. Although they might be considered rival media, Nicole Scaglione, Global VP of CTV/OTT & Online Video at PubMatic, believes that streaming platforms can learn from social media to maintain viewer engagement. So, how can streamers […]
The ad industry’s dirty little secret? Roughly half of all creative assets produced never see the light of day – they are simply never used. This squandering of resources is crying out for a solution, and artificial intelligence (AI) may hold the key. This waste is occurring because advertisers often lack clear visibility into their […]
LAS VEGAS – Retailers that sell advertising have become a significant force in the media marketplace, typically helping brands to reach consumers when they’re most ready to shop. As part of the broader category of commerce media, retail media networks also provide a way for brands to raise awareness. “We’re obviously seeing commerce media, retail […]
LONDON – In the last few years, “attention” has moved from a fringe idea in advertising to play a leading role. Now attention metrics are fuelling real planning decisions — without coalescing into a single standard. Still, in this video interview with Beet.TV, Jon Waite, Global Managing Director, Havas Media Group, says that may not be necessary. Debate […]