NBC Not Ditching Microsoft’s Silverlight, Report….and Online Olympics Revenues were Much Higher than Widely Reported

Our colleague Chris Albrecht over at NewTeeVee has done some investigating around reports that Microsoft’s Silverlight had been tossed overboard by NBC in favor of Flash. It’s just not the case, Microsoft and NBC tell Chris.

Speaking of setting the record straight, there were widespread reports that NBC earned just $5.75 million
in revenue from online video advertising during the Olympics. Industry
sources tell me that that the $5.75 million number is way too low and
is closer to the online revenue from the 2002 Athens Games, when online
viewership was far less. I couldn’t get the ad number, but the eMarketer projection is way off, it seems.

I’ve republished one of our interviews with Microsoft’s Eric Schmidt, a key point person on the Microsoft/NBC Olympics team.

— Andy Plesser, Executive Producer

By Andy Plesser on September 11, 2008 @beet_tv

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NBC Not Ditching Microsoft’s Silverlight, Report….and Online Olympics Revenues were Much Higher than Widely Reported

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