BlackArrow Raises $20 Million for Ad Insertion into On-Demand Video

San Mateo-based BlackArrow, a video-ad management system that can insert ads into broadband, video-on-demand and DVR playout, has announced $20 million in new funding, Erick Schonfeld at TechCrunch reports. Andy interviewed BlackArrow Senior Vice President Chris Hock early this summer about how their system works.

Investors include Cisco Systems, Polaris Venture Partners, Comcast Interactive Capital, Mayfield Fund and Intel Capital. BlackArrow has now raised a total of $38 million in funding.

The company’s press release can be read here.

—Kelsey Blodget, Associate Producer

By Beet TV on October 6, 2008 @

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BlackArrow Raises $20 Million for Ad Insertion into On-Demand Video

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