Global ad network Adconion
acquired production studio KTV Digital Media today and officially entered the branded
entertainment game, driving home the point that product placement in online
video is here to stay. Angel investor Ron Conway
called it "the next multi-billion dollar industry" at TechCrunch50 in
September, and more and more ad networks are getting on board. Check out our
previous interviews with Digitas
and Ogilvy
about their branded content offerings.
Adconion launched its video syndication platform AMG-TV in late September (now called Adconion.TV),
and with the addition of KTV Digital Media has formed its own branded content
division, RedLever, which will produce original branded content for its
clients. In September I interviewed Adconion President of North America Keith
Kaplan about the evolution of the company’s services.
In the segment, he discusses Adconion.TV and its first syndication partner, Vuguru, the new media studio
for Michael Eisner’s The Tornante Company. Adconion syndicates Vuguru’s show "Back on Topps,"
a office sports comedy web series created by the Sklar brothers.
—Kelsey Blodget,
Associate Producer
