RNC’s New Media Chief: “There’s going to be a massive need for reactive media”

The Republican National Committee has tapped Todd Herman, veteran Microsoft executive, to head its new media operation.

Back in 2006, I interviewed Todd about the opportunity around online video for "non" media companies. I taped this segment in the New York Microsoft offices.

He said that one of the most important reasons companies need to get into online video is to prepare for "reactive" media – meaning the capability to deal with negative UGC video attacks.

Looks like the RNC has tapped a savvy player for the job. He sure is a believer.

He blogged about his new gig last week. Here's part of his post (eh, rant) about taking the job:

"….. the reality of the new-left: Speaker Pelosi, Majority Leader Reid and President Obama’s professional political staff show alarming signs of being hard-core authoritarian elitists convinced of their own might…"

TechCrunch reported the move earlier today. Here is the announcement from the RNC.

Andy Plesser, Executive Producer

By Andy Plesser on March 23, 2009 @beet_tv

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RNC’s New Media Chief: “There’s going to be a massive need for reactive media”

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