Does Nielsen Properly Track Online Video Views?

Controversy has erupted over the just released video view numbers for Hulu, as tabulated by Nielsen. It's getting a little nasty with Hulu/Nielsen email chains being leaked to The New York Times.

Well, we know that measurement firms need to do more work in getting increasing accurate metrics.

To understand how Nielsen tracks video, we interviewed Jon Gibs, VP for Media Analytics.

We published this interview in December and have reposted it today.

Andy Plesser, Executive Producer

Update: 5/17 – Now New York Times is disputing Nielsen Online numbers for unique visitors, Jen Saba over at Editor & Publisher reports.

By Andy Plesser on May 15, 2009 @beet_tv

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