YouTube's "News Near You," a recent addition to the YouTube news page, organizes local news sources as a strip of thumbnail images. YouTube has organized hundreds of news sources into news "portals" in 100 U.S. cities, we have learned.
Brian Stelter in Monday's New York Times takes a look at the evolution of YouTube as news environment, including the emergence of "News Near You."
I am flattered to be quoted in his story.
Users log onto computers which let YouTube know their general location and YouTube serves videos from their areas.
Local YouTube news producers, who have registered in the city, are surfaced up as thumbnails. Since I access the Web in New York, I have been following which news providers have been getting home page exposure.
The New York Post seems to have a good bit of YouTube juice and its videos seem to dominate the "News Near You" thumbnails. Although the view numbers are small, it's very interesting to see how new video news producers are connecting with audiences in their communities through YouTube.
I've published a video from the Post about Jets training camp.
We have also noticed that some videos from our neighbors, the Silicon Alley Insider, a prominent tech/media/finance blog is getting exposure for its video on New New York in New York. The thumbnail below.
Andy Plesser, Executive Producer