Auditude, the Palo Alto-based online video management company has signed a deal to manage video advertising for Comcast Interactive Media, according to Liz Gannes over at NewTeeVee.
Auditude's CEO Adam Kahan said to Liz that for the first time, video advertising companies are making significant profit. We spoke with Adam last year and have republished the interview today.
He explains how Auditude "fingerprints" over 100 online video channels so video ads are placed where marketers want them.
Here's the press release of today's news.
Andy Plesser, Executive Producer