Migrating Billions of TV Ad Dollars to Online, How YuMe Plans to Solve It

SAN FRANCISCO — While broadcasters and other content creators are putting more video online and consumers are increasingly watching, the industry hasn't seen a significant migration of television ad dollars online because of a decentralized media buying environment, according to Jayant Kadamabi, founder and president of YuMe.

YuMe, the Redwood City-based online video advertising technology company that just raised $25 million in new venture funding, hopes its technology will allow advertisers to spend significantly, at "scale," Jayant told us in this interview.

Jayant was panelist at last week's Beet.TV Online Video Roundtable in San Francisco. YuMe was a co-sponsor of the event.

Andy Plesser, Executive Producer

By Andy Plesser on March 2, 2010 @beet_tv

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