MyDamnChannel Serves “Dinner for Schmucks,” Online Channel for Paramount

With release of the film Dinner for Schmucks, Paramount Pictures engaged MyDamnChannel.com to create a promotional channel for the the movie. It launched earlier this week.

Brand sponsored videos is one of many vehicles being embraced by MyDamnChannel.com. We caught up with CEO Rob Barnett at the Kantar Video event yesterday in Manhattan.

Earlier the week, the company announced a bunch of new Web original programming including one by prankster Mark Malkoff.

Andy Plesser

Editor's note: Helping out with the the interview is Jamison Tilson, formerly with Tubfilter and now Evangelist at Kantar Video. Beet has no financial arrangement with Jamison or Kantar. We are grateful for his help.

By Andy Plesser on July 30, 2010 @beet_tv

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MyDamnChannel Serves “Dinner for Schmucks,” Online Channel for Paramount

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