NEW YORK — With last month's acquisition of online video syndictor 5MIN by AOL, sites publishing of 5MIN videos, including the giant video sharing site Dailymotion, could soon begin to publish content from AOL owned and operated properties.
5MIN and Dailymotion inked a distribution deal last month.
While a sharing deal between Dailymotion and AOL could be "grandfathered" in via 5MIN, there are no specific plans at the moment.
For content creators like NextNewNetworks using on 5MIN, distribution will expand to many AOL sites.
While the syndication play for 5MIN and its partners will expand to AOL sites, they are not limited to them.
These are some of the facets of AOL's emerging video stratetgy as explained by 5MIN founder and CEO Ran Harnevo last week in this interview with Beet.TV
While 5MIN has built a syndication business largely around lifestyle and how to videos, it will be expanding into technology, gossip and other news-focused content, he says.
AOL vs. YouTube as Content Syndicators
In the video, he explains the value of the 5MIN versus YouTube as a distribution platform.
With the acqusition, Harneveo says he wants to build 5MIN into one of the "top three" media companies. The company will retain its name and operate separate from its current offices in Manhattan and Tel Aviv.
He says far from being an exit, the acquisition is a new beginning for him and his team.
Andy Plesser
Production Note: We shot this video at studio of NextNewNetworks in Manhattan. Many thanks.
