Carloyn Everson, who joined Microsoft to head sales just last June, is joining Facebook to head global sales, Kara Swisher reported last night.
In November at the Monaco Media Forum, I interviewed Everson about her views on digital advertising, including the lack of inventory around online video and the opportunities around the emerging medium.
I have republished that interview here.
More coverage here on Mediagazer.
Andy Pleser
ORLANDO, Fl – The availability of NFL games on streaming platforms has surged by 50% annually for the past three years – and this coming season, over half of all NFL games will be available to stream. But while this brings together the best of TV and digital, it also presents a new challenge for […]
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Since the birth of advertising, marketers have pondered whether they spent their media dollars most effectively. The upcoming Beet Retreat Santa Monica will feature key discussions on how measurements of ad effectiveness are being revolutionized by a variety of technologies. “There’s a lot of talk about AI and its impact on media and advertising,” David […]
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Retailers that sell digital advertising for the past decade have been grouped into a category generally known as retail media networks. But as these networks have proliferated and grown more sophisticated, brands are pushing them to do more than delivering niche audiences. “Over the past year, there’s been a really big push from both … […]
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