Washington Post Video Chief: Brand Sponsorship is Essential for Success

Integrated sponsorships are essential to the success of original news on the Web says Steven King, Editor of Video, for The Washington Post, in this clip from the Beet.TV Video Journalism Summit.

Also in this segment Yahoo! video news chief Anna Robertson and CBSNews.com VP Mark Larkin speak about the value of single brand sponsorships.

This segment is moderated by Alex Weprin, editor of TVNewser.

An example of brand integration is the show “Post Today” with a sponsor logo integrated into the show set and intermittently on the video player skin.

Andy Plesser

By Andy Plesser on March 2, 2011 @beet_tv

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Washington Post Video Chief: Brand Sponsorship is Essential for Success

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