How Taboola is Increasing Video Views for Bloomberg

Taboola, a video recommentation company, is integrated into many Bloomberg pages, driving consumption of video by as much as 2.5X.

Thumbnails of suggested videos appear around the video player and embedded in text pages as can be seen here.

CEO Adam Singolda explained the Taboola integration at the Beet.TV Video Strategy Summit last month. We have published this excerpt today.

The company serves up related videos by topic and by the preference of the site visitor. Other news organizations using the platform include The New York Times, CNN, Demand Media and Slate.

Here's our earlier story about the Taboola integration with the New York Times.

Andy Plesser

By Andy Plesser on April 12, 2011 @beet_tv

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