BOSTON — The Gannett Company, the nation's biggest newspaper company, is increasing video consumption with a new, large and prominent video player. Many of the chain's websites for its 82 newspapers and 20 local stations feature the new video player on the home page.
Since the redesign was implemented recently, the company has seen increases of video views of 700 percent when the big player on the home page is deployed, says Kate Walters, Gannett's Director of Video Operations in this interview with Beet.TV.
Gannett uses Brightcove as its video platform and Livestream for extensive live streaming. (Gannett is an investor in Livestream.) To further drive discoverability, Gannett is integrating Taboola, she says.
Here is an image of the player on the home page of the Detroit Free Press. And here's one from the front of Indianopois Star-Tribune
We interviewed Walters earlier this week in Boston at the Brightcove global customer conference.
Disclaimer: Our series of videos from this event were produced as part of a sponsorship agreement with Brightcove.
