As part of its efforts to expand the reach of original Web shows, at the upcoming Consumer Electronics Show in Las Vegas, the International Academy of Web Television will offer two days of conference programming devoted to the business models behind original production for the Web, said Paul Kontonis, Chairman of IAWTV, in this interview with Beet.TV.
The conference track is part of a deeper push IAWTV is making at the CES show, along with its awards gala for the IAWTV awards. The track will dig into how to invest in Web video, how to grow an audience online, and how brands and producers can work together.
Finding the Money Around Web Originals
Brands are upping their buys in Web video, and creators are increasingly looking to finance Web production through a mix of ad dollars and licensing, Kontonis said. He explained that some of the biggest Web platforms are starting to be paid carriage fees, similar to cable operators. On the ad side, brands are buying ads in Web shows in a variety of ways, from traditional media buys based on audience size to co-creation of content.
"We are starting to understand sustainable business models for original content for the Web really needs to be a mix of licensing and ad-supported models," he said.
YouTube will stream the awards live on Thursday evening, January 12 on YouTube at 6:00 p.m. PT.
Daisy Whitney
Beet.TV and the IAWTV
Beet.TV is media sponsor of the IAWTV panels and gala. We will be covering the panelists and awards nominees from our mobile studio set up in the Venetian Ballroom D on Wednesday and Thursday. Please drop by. AP
