London Olympics was Transformational for “TV Everywhere” Movement, Adobe

The London 2012 Olympics was a transformational event for the “TV Everywhere” — a means of delivering premium content to connected devices which have been previously just seen on the television, Adobe announced this morning.

The company’s technology was deployed by the BBC in the UK and by NBC Universal in the United States.

As the Olympics got started last month, we spoke with Ashley Still, Director of Video Solutions, for an overview of Adobe’s integration with the BBC for the Olympics. We have republished that video today.

Some analysis of today’s news by Will Richmond, here.

By Beet TV on August 30, 2012 @

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