With 56% of Facebook users visiting the social network to play social games, it's a natural fit to integrate branded video into those games on behalf of marketers. That's the premise of Jun Group, a social video distribution platform that integrates branded videos into social games and other sites and sevices.
Beet.TV interviewed Jun Group CEO Mitchell Reichgut for insight into how targeting and social video are driving views and lift for brands.
Marketers are seeing ROI in the form of Web visits, store locator visits, sharing and more from social video, he says.
Brands can also refine and target the reach of their videos, Reichgut explains to Beet.TV. He tells us that 95% of the 30-second videos Jun Group distributes are watched all the way through and that 5% to 10% of users interact with the brand after watching.
Jun Group integrates video in an opt-in basis to social games, as well as music sites, dating sites, wi-fi hot spot access and others. Consumers watch the videos in exchange for a reward, such as virtual currency in a game or an hour of free wi-fi. Clients include Chevrolet, Dove, HBO, Coca-Cola, Kraft and more.
Daisy Whitney
