Rob Norman, the newly named Global Digital Officer of GroupM, the giant WPP media unit, and Brett Wilson, CEO of TubeMogul, a video advertising services company, will keynote a half-day conference on the state of Real-Time Buying (RTB) and video advertising, on Thursday, September 27 in New York at the GroupM offices.
The State of RTB
Programmatic buying of video is experiencing phenomenal growth and some analysts argue that programmatic buying will become the norm. However, many premium publishers such as cable networks and big portals prefer to manage their own inventory sales. Some see exchanges, which are operated by ad agency trading desks, as a threat to their control over prices.
To allay some of these concerns, private marketplaces can provide publishers with their own technology platform to manage their "sell side" of the business, explains Keith Eadie, VP of marketing at TubeMogul in this interview with Beet.TV
TubeMogul is the sponsor of this event and GroupM is the host.
Keynote Speakers:
Rob Norman, Global Chief Digital Officer, GroupM
Brett Wilson, CEO, TubeMogul
Moderators:
Michael Learmonth, Digital Editor, Ad Age
Ashley Swartz, Analyst, Furious Minds
Andy Plesser, Executive Producer, Beet.TV
Panelists:
Christina Beaumier, VP of Global Client Development for Xaxis
Sean Buckley, Group Director, Business Development and Strategic Partnerships, IDG
Andy Chapman, Executive Director, The Exchange at Mindshare
Andrew Feigenson, Nielsen, SVP Ad Platforms and Networks, Nielsen
David Fineman, Partner, Digital Investment & Technology Director, Maxus NA
Brian Kane, COO, LiveRail
This event is not being live streamed — stay tuned to many videos from the sessions.
