CHICAGO — Video-sharing site Dailymotion has nearly doubled its video views in the United States over the last year, says Roland Hamilton, Managing Director, United States at Dailymotion. Beet.TV contributor Ashley Swartz spoke to Hamilton at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices about the company’s growth and strategic plans in the next year.
Dailymotion has grown to 232 milllion video views in the United States each month, up from 132 million a year ago, Hamilton says to Beet.TV. That’s helping the company extend its roots deeper into the U.S. market, on top of its broad global footprint. The company reaches 110 million unique visitors worldwide watching 1.8 billion videos each month. Also, Dailymotion has benefitted from the consumer growth in mobile video usage; 20% of its audience is on mobile phones, Hamilton tells Beet.TV.
As the site has upped its views, it’s also expanded its ad strategy to encompass programmatic buying more as well as custom experiences for marketers. “Programmatic buying has its place and is really growing for us,” Hamilton says. In addition, Dailymotion is building a studio in New York for branded entertainment and live programming and for its indie producers to use.
Look for more live programming on the site in the future. Dailymotion played a part in the recent Virgin Mobile FreeFest concert, which it streamed earlier this month. That afforded a range of ad opportunities from home page takeovers to band playlists to social elements, Hamilton says.
Daisy Whitney
P.S. We are delighted that Roland will represent Dailymotion at the Beet Retreat 2013 in Vieques, Puerto Rico. AP
