Bloomberg’s Online Video Investment Shows Promise

When Beet.TV filmed this video interview with Bloomberg’s video development head Chris Berend in April, he gave an insight in to how the financial news publisher was producing a whopping 200 online clips a day.

Now Berend’s strategy seems to be paying off. DigiDay reports Bloomberg surpassed rival Dow Jones for global unique visitors and streams in July (source: comScore).

And the growing traffic could add up to a financial success, too. CPMs charged for ads against those videos typically go for $75, DigiDay reports, though the company says they can reach $90.

“The web generates the vast majority of our views,” Berend told Beet.TV. “The second piece is mobile … Bloomberg TV+ and two different news apps tend to be really big pieces for us especially on nights and weekends. We will begin to program them a little bit differently depending on what the day is.”

Read DigiDay’s new report for more.

By Robert Andrews on September 4, 2013 @robertandrews

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