The Washington Post, having made a significant investment in digital video in the past 12 months, with 30 staff hires and an expanded production facility, is seeking to increase views and revenue through various schemes including the formation a digital video news consortium with other premium publishers, says Steven Schiffman, General Manager for Video at the Washington Post in this interview with Beet.TV
The Post is producing over 300 clips a month with about 5 million views. Videos are found throughout newspapers’s site and on the video hub called PostTV. The publisher is distributing the videos on various devices and has just launched on Roku.
We spoke with Schiffman at the Beet.TV executive retreat where he was a participant.