AOL “Marketplace” for Video Expands with Microsoft

The vision of AOL video chief Ran Harnevo of a giant, efficient marketplace for video publishers and content creators, which he first launched in Tel Aviv in 2007 with a company called 5Min, and was acquired in 2010 by AOL, has substantially expanded with the today’s news of Microsoft’s MSN becoming the newest distribution platform for AOL video.

We sat down with Harnevo to talk about the importance of the arrangement with Microsoft. In the new arrangement, AOL will syndicate its original content library as well as the content from its publishing partners including ESPN, The New York Times, BuzzFeed, and others. (AOL also uploads it library to YouTube, but not videos from its content partners.)

Disclosure: Beet.TV has a syndication agreement with AOL and is pleased that our videos will soon be up on MSN.

By Andy Plesser on April 25, 2014April 28, 2014 @beet_tv

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AOL “Marketplace” for Video Expands with Microsoft

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