SpotXchange Sells Majority Stake to European Broadcaster RTL

SpotXchange, the video ad tech company that provides a technology platform for publishers and broadcasters to sell advertising on an automated basis, has sold a majority of its shares to Europe’s RTL, the companies announced today.

RTL, the giant broadcaster controlled by Germany’s Bertelsmann, is acquiring 65 percent for $144 million, giving the company a valuation of $221 million.

SpotXchange is based in Denver.

The deal marks another big development in the M&A activity around video ad tech. Earlier this month, competitor LiveRail was sold to Facebook for $400 million.

We interviewed SpotXchange CEO Mike Shehan in in June at the Cannes Lions festival. We have republished that interview today.

By Andy Plesser on July 31, 2014July 31, 2014 @beet_tv

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SpotXchange Sells Majority Stake to European Broadcaster RTL

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