Advertisers are working through a period of major upheaval as rapid shifts in consumer habits coincide with developments in technology, media and the regulatory environment. Amid these changes, executives from a variety of businesses in the past few months have shared their insights with Beet.TV on what to expect — and the changes they’d like […]
CANNES – Bank of America believes that artificial intelligence, along with its upcoming digital assistant dubbed Erica, will make the financial giant more nimble and predictive with its customers. “I think it’s going to be an incredible enabler and make us much quicker,” BOA’s CMO, Meredith Verdone, says of AI in this interview with Beet.TV […]
Sometimes, it takes a former reporter to tell you straight. Even if you don’t like the sound of what Randall Rothenberg has to say, the Interactive Advertising Bureau (IAB) president and CEO has a sharp and timely view from his vantage point at the top of the online ad industry. That view – you may see the […]
Collaboration with creators is vital for brands working with digital producers and talent, says Jason Krebs, Head of Sales at Maker Studios, in an interview with Ashley J. Swartz, CEO of Furious Minds, for Beet.TV. Maker Studios creates and distributes video content focused on millenials and its videos generate 6.5 billion views each month to more than 450 […]
SAN FRANCISCO — Live TV news rebroadcaster Livestation has spent the last few years building up its portfolio of 49 partner channels. Now it is trying to strike a balance between those conventional linear news sources and a new line-up of ad formats. “We have pre-roll advertising, we also have display advertising,” CEO Lippe Oosterhof […]
BERLIN — Crane.tv, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model that revolves around creating, distributing and monetizing high quality online video content. We had the opportunity to speak with CEO Constantin Bjerke at The Europas in Berlin to find out more about the […]
LAS VEGAS –TV and video planning have been moving closer in recent years, and all signs point to 2013 as the year the two will finally merge, predicts Scott Ferber, CEO and Chairman of digital video ad platform Videology and founder of Advertising.com, during a deep-dive discussion with Beet.TV at the Consumer Electronics Show.
About 20% of Tremor Video advertisers are now buying ads on a cost-per-engagement basis, up from virtually none a little more than a year ago, says Lauren Wiener, President, Global Sales and Marketing at the digital video ad technology company during an interview with Beet.TV.
If online GRPs become the norm in digital video, then "make goods" will be more likely too when audiences aren't reached, says Brett Wilson, CEO of TubeMogul. Beet.TV contributor Ashley Swartz spoke to Wilson at the Beet.TV Real-Time Buying Leadership Summit at the GroupM offices in New York about the prospect of online GRPs and how they might change […]
Nielsen broadened the reach of its Online Campaign Ratings initiative with the addition of more than a dozen online ad partners as part of the measurement firm's goal to bring a GRP to online ad buying. Beet.TV talked to Tom Acquaviva, Senior VP Strategic Accounts at Nielsen at the Adap.TV conference in New York and he shared […]
SAN FRANCISCO — CBS doesn't plan to pursue an 8-day online windowing strategy for its TV shows as Fox has done, said Marc DeBevoise, senior VP and general manager for CBS Interactive, during a recent Beet.TV interview at the OMMA Video conference.
As online video advertising rockets to nearly $2 billion this year, the industry will collectively need to take a number of steps to ensure the money is well spent.
In making online video buying decisions, marketers face the choice of spending more for video when they know where their ads are placed versus paying less when their ads are matched with videos through exchanges and video ad networks, says Vipin Mayar, Global Director of Performance Analytics for McCann Worldwide in this interview with Beet.TV.
Bloomberg News is the only news organization to provide a free, live version of its linear television programming in the U.S. online. It will soon expand its live streaming via Apps on iOS devices, according to Kevin Krim, Global Head of Web Properties for Bloomberg News, in this interview with Beet.TV.
As advertisers spend more money in Web video, they are increasingly looking for ways to make sure they are getting the most from their buys.
The online television listing serving Clicker launched last week, entering the crowded business of online television listings.
Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. "Prices have been inflated and there has been a false equilibrium about scarcity," BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA summit.
SEATTLE, WA–Making the shift from a video aggregator to a video platform is not easy–that's the warning from Ian Blaine, CEO of thePlatform who spoke to Beet.TV at this company's headquarters about the shakeout in the online video business this year and how it will continue to unfold.
Online video is both hugely different from television and brings more value to TV, CNNMoney.com Anchor Poppy Harlow told Beet.TV earlier this month.
HOLLYWOOD, Calif — There’s more money to be made in creating communities for programming online than making the content itself, Sarah Szalavitz of social design agency 7 Robot told Beet.TV at the NATPE LA TV Fest.