What happens on the road can also go off-road. That is what Comcast Cable’s Spotlight ad sales division is thinking about one of the software suites it launched to power new-wave TV ads. The group’s Instant Impact is an analytics platform that shows the impact on web traffic from airing an ad on Comcast, within 30 […]
Contrary to some thinking, local advertisers quite often know who their existing and potential customers are. They just don’t always know how best to reach them, but local audience segments that weren’t available three years ago are helping to solve that. “The local marketers are some of the most sophisticated marketers that you’ll find out […]
MIAMI — Celebrating its third birthday this quarter is Admore, it’s a division of Frank Canella’s Canella Media, a company aiming to bring direct-response mechanisms to television. Led by president Brendan Condon, a former AOL international ad exec, the Temecula, CA-based outfit’s platform numbers an automated system for using a single insertion order to buy across TV, […]
Comcast’s cable TV ad sales unit is launching a new agency dedicated to making creative ad assets for smaller advertisers. Speaking at Beet Retreat in the City, “We’re Going Local!” , Brendan Condon, Comcast Spotlight CEO, said: “If you don’t have good creative, your ad’s not going to work … especially when you’re thinking about […]
Ashley Swartz Makes Welcoming Remarks An Overview of Advanced TV Tim Castree, CEO, GroupM North America, @castree w/ Ashley Swartz, CEO & Founder, Furious Corp., @RedFuryNYC TV As a Performance Medium Jo Kinsella, CRO & EVP, TVSquared, @JoKinsellaTVS w/ Ashley Swartz Local is Blowing-up & Why it Matters Brendan Condon, CRO, Comcast Spotlight, @ComcastSpotlight w/ […]
The Keynote Speakers Matt Bayer, SVP, Advanced TV & Cross Screen, Cadreon/IPG Jonathan Bokor, Director of Precision Video, Publicis Media Exchange Kristin Dolan, CEO, 605 Scott Ferber, CEO, Videology Nick Jezarian, Media Director, Target Raghu Kodige, Chief Product Officer & Co-Founder, Alphonso Jakob Nielsen, CEO, Finecast, GroupM Jonathan Steuer, Chief Research Officer, Omnicom Media Group […]
November 16-18, 2016 The Royal Palm South Beach with Media Partner dall sessions in East Ballroom Wednesday, November 16 Keynotes: 3:00p – 3:15p Andrew Deming, SVP, Marketing, Bank of America Dan Bruinsma, Chief Investment Officer, GroupeConnect (Publicis) with Tracey Scheppach, CEO & Founder, Matter More Media 3:15p – 3:30p Brian Cordes, Director of Client Solutions, AT&T […]
A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV. The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks. […]
November 16-18, 2016 The Royal Palm South Beach with Media Partner Keynote Speakers: Mike Bologna, President, Modi Media Brian Cordes, Director of Client Solutions, T&T AdWorks Andrew Deming, SVP, Enterprise Media and Communications Planning, Bank of America Kristin Dolan, CEO, 605 Scott Ferber, CEO, Videology Benjamin Jankowski, SVP Media, Mastercard Bill Livek, President, comScore Tracey Scheppach, CEO […]
AdMore, a platform which aggregates unsold local TV inventory into targeted buys for national advertisers, is seeing dramatic growth says CEO Brendan Condon in this interview with Beet.TV We spoke with him about untapped value of local television, establishments of a marketplace using Nielsen as the currency and the prospects for addressable advertising to become […]
The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]
November 11-13, 2015 The W Fort Lauderdale with Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]
AdMore, a large automated TV buying platform, is expanding its efforts with major DSP’s including Turn, TubeMogul and the Rubicon Project, explains Brendan Condon in this interview with Beet.TV. He also talks about the new alliance with Varick Media. Condon explains how these DSP and trading desks are accessing TV inventory to extend campaign reach. […]
Programmatic advertising has flourished digitally, but in time it will spread further to TV, says Brendan Condon, CEO of Media Property Holdings, which operates like an ad network but for TV buying by aggregating TV spend across multichannel video providers, syndicators and local broadcasters. But there are ways to automate it through addressable technology and […]
Years after it launched as Comcast Cable’s TV ad sales unit, Comcast Spotlight is rebranding in a move that disassociates it from the Comcast name but provides a new focus on ad outcomes. The new name, Effectv (“ef-fec-tiv”), is aimed at accentuating the unit’s ability deliver measurable ad results for brands across screens. In this […]
The emergence of digital attribution technologies plugged in to local TV ad sales promises to bring “significant” levels of ad spending back to local TV operators. That is according to an executive whose software company’s insights have been encouraging hundreds of advertisers to greatly increase their spending in the medium. TVSquared helps power Instant Impact, an […]
Local TV ad sales execs, in recent years, have come under pressure from online channels that can prove their worth and from national TV that can deliver mass-reach campaigns. But the emergence of digital attribution technologies plugged in to local TV ad sales now promises to bring ad spending back to local TV operators. That […]
A little over a year ago, Comcast Spotlight decided to assemble a measurement team to prove that linear television works beyond just upper-funnel performance metrics. The ad sales division partnered with TVSquared on a mission that is intended to extend to VOD and IP-delivered TV. “We absolutely know that we have to get beyond the […]
TV platforms have been gaining super-powers which allow them to help advertisers precision-target individual households and control their ad frequency. Until now, it has been mostly the large national networks and OTT platforms benefitting from the new tools. But local players don’t have to be left out. In this video interview with Beet.TV, Janet Balis, […]