Very happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy. Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur. He is the co-founder of 4C Insights. Last year, the company was sold to Mediaocean where he now […]
Even as new data sources continue to emerge, there’s not going to be a “magic bullet” that will enable television advertisers to figure out cross-screen reach and frequency. At the heart of the challenge lies consumer privacy, according to Lance Neuhauser, CEO of 4C Insights. “We have to continue to make steps forward in being […]
CHICAGO – Omnichannel marketing has become more challenging as viewing habits change, especially amid the disruptions of the coronavirus pandemic. With more people consuming media on smartphones and through connected TVs, marketers must quickly adapt their strategies to reach their most likely customers. It’s helpful to remember the “Five I’s” when it comes to omnichannel […]
Over the last couple of years, there has been a lot of talk about an end to the historic ad pricing model in which intermediaries took a share of inventory traded. Instead, the idea went, ad-tech platforms would need to charge a simple flat monthly fee. We may be far from a full industry conversion […]
By many accounts, there are now around 45mn US households which can receive so-called addressable TV ads, those targeted at the individual household level. But that’s fewer than half the total number of TV households, and getting here has been a slow slog. Yet the inertia is not stopping advertisers from embracing opportunities around TV targeting nevertheless. […]
COLOGNE — Last year, 4C Insights of Chicago bought itself a leg up in the fusion of social and TV advertising, by acquiring TV monitoring outfit Teletrax from Civolution, to know what’s airing when and where. Now the online ad targeting outfit is tooling up for further expansion, by taking a $26m series C investment from Kayne […]
So-called “addressable TV’, the ability to deliver personalized TV ads to individual households, is set to revolutionize the business – if only it can get off the ground in earnest. “There’s a lot of talk about addressable TV. The market is trying to look for what is real,” comments digital ad group 4C Insights‘ CEO […]
CHICAGO — If you haven’t yet heard of 4C Insights, the data science company that just acquired Teletrax, the scale of insights it is processing suggests you soon will. The Chicago-based company is helping advertisers better understand how to target users of social networks by comprehending their response to brands, interests and media behaviour. “We look at […]
Mediaocean, the New York-based firm, best know a software platform to manage linear advertising, has made a major move into the area of audience analytics and planning with the acquisition of Chicago-based 4C Insights. The acquisition is for over $150 million in equity and cash. The Wall Street Journal first it reported today. Update: The […]
Advertisers and agencies were the first to embrace data to plan and measure the results of television and video advertising campaigns. But with MVPD’s and content publishers experiencing “consumption fragmentation” across devices other than television screens, media companies are now getting on board. “That’s where the business is heading,” says Scott Ferber, Chairman and CEO […]
The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]
Session Location: All sessions are in Studio 234, one meeting space, on the second floor. There is no registration check in, just join us. Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]
Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply. MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]
A Leadership Dinner Hosted by 4C CEO Lance Neuhauser with Andy Plesser, founder of Beet.TV with Featured Dinner Speakers Marco Bertozzi President, Global Clients, VivaKi, Publicis Groupe Paul Dolan General Manager, Light Reaction/Xaxis Please join a group of leaders, at a private dinner, for an evening of conversation, networking and fine food at Taku, the […]
CHICAGO — The latest incarnation of a leading TV-synced online ads enabler is coming in to focus, with the announcement, by ad data company 4C Insights, that it has raised funds to acquire Teletrax, aiming to beef up its activities in social and TV advertising. “We’re playing aggressively in the decisioning process for addressable TV and we’re […]
November 11-13, 2015 The W Fort Lauderdale with Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]