SAN JUAN, Puerto Rico – Media companies can improve advertising revenues by adopting software that helps to analyze sales data and automate workflows. Through the process of yield optimization, they can achieve gains of 8.5% to 10% in the first year. “The goal is to maximize the value of all those ad products you have to […]
LOS ANGELES – Media companies have greater potential to optimize advertising sales as they capture the attention of different consumer groups. As a provider of data science and artificial intelligence solutions to video publishers and television broadcasters, Furious is part of the “connective tissue” that joins buyers and sellers in the media marketplace. “We are […]
LOS ANGELES – Rapid changes in consumer habits, public policies and advertising technology have disrupted the media marketplace in the past couple of years. Marketers, agencies, media outlets and ad-tech companies are grappling with these shifts. Five key themes emerged in discussions about the future of advertising and media at this year’s Beet Retreat conference, […]
LONDON – The US advertising industry could take a lesson from the European market and learn how to cooperate across divisions, according ot Ashley J. Swartz, CEO and founder of Furious Corp. Swartz spent time in London interviewing industry executives based in the UK and the rest of Europe for Beet.TV ad the Future of […]
SAN JUAN, Puerto Rico—Beet Retreat 2018 brought together the entirety of the advertising industry value chain to help define the semantics surrounding advanced television and provide a clearer picture of measurable business outcomes. What follows is the five-minute synopsis of Ashley J. Swartz, who serves as “dean” of the annual event as well as CEO […]
Just because we sell intangible goods or ‘time’ and space, media is not that different from other industries. More importantly, many of the challenges we are facing in today’s media enterprises, and the resulting competencies we must develop, take a page out of other industry handbooks. Inventory management is one. Inventory management or yield management […]
Everyone has heard or used the phrase,”upper right quadrant”, but what does that mean? Well, the BCG [Boston Consulting Group] matrix is a steadfast strategic tool of MBAs and overpaid consultants to analyze a market or company’s health. In episode 4, Swartz maps the TV, Video, distribution and technology players on this matrix and for […]
In episode 3 of 12, Ashley looks at the 4Ps of marketing for TV; Product, Price, Place and Promotion, and explores why marketing is key to re-imagining a media business model to ensure survival and sustainable profitability. She suggests that perhaps the 4 Ps of advertising are a bit different, given the convergence of video […]
In the second episode of this multi-part series, Swartz analyzes the content and distribution landscape using [Michael] Porter’s Five Forces. (power of suppliers &buyers, threat of substitutions or new entrants and competitive rivalry) Through this, she evaluates the difference between yesterday and today; how we have shifted form controlled and protected to intense competitive rivalry […]
VIEQUES, PR — While robust, the digital video business faces hurdles for growth in the years ahead, but those can be solved with better business tools, and a common language for problem-solving, says Ashley J. Swartz, CEO of Furious Corp in her wrap-up report on the Beet.TV retreat. But the answers aren’t as simple as more […]
As the upfronts draw to a close, and TV networks take stock of the annual presentation fest, the role of “audiences” will likely have played a larger role in TV buying, says Ashley J. Swartz, CEO and Founder of Furious Corp. Despite concerns of a flat market, there is still money flowing in. “There is […]
FORT LAUDERDALE – The massive changes in the way that date is powering advertising is transformative, akin to a sort of “industrial revolution,” says Ashley J. Swartz, industry analyst and founder of Furious Corp, in this keynote presentation at the Beet.TV executive retreat this past weekend. Please find more videos from the event here.
LAS VEGAS — Many of the key advances in consumer electronics at this year’s flagship convention have expanded far and wide beyond actual devices, says Ashley J. Swartz, CEO of Furious Corp, in her round-up report for Beet.TV at the Consumer Electronic Show in Las Vegas. Key trends to watch that were evident on the show […]
Video-on-demand inventory is the next logical entry point for programmatic style advertising into linear TV, says Ashley J. Swartz, CEO and Founder of Furious Minds, in an interview with Beet.TV. “VOD is the first inventory that will come online for dynamic ad insertion,” she says. “The inventory is a bit more controlled, it’s not beholden to a […]
There is great misunderstanding surrounding programmatic marketing, says Ashley J. Swartz, CEO and founder of Furious Minds. “We’re all using the same words to talk about this new world of marketing and advertising, which has really become the new world of technology,” she says. Because people are using the same words to talk about different […]
For “making the most of the internet and staying on brand” Vice took overall ‘best in show’ at this year’s NewFronts, says Ashley J. Swartz, CEO and Founder of Furious Minds, in her weekly segment for Beet.TV in which she highlights the 2014 NewFronts. “[Vice] takes risks and they deserve to be commended for that,” […]
VIEQUES, PR — In a fast-changing, multi-screen world, content and consumers are leading, rather than marketers, says Ashley Swartz, CEO and Founder of Furious Minds, in a state-of-the-nation video report from the Beet.TV Executive Retreat. “There is a fluidity of content. We are chasing, we are not leading. Audience behavior is changing faster than we […]
LAS VEGAS – From wearables to connected cars to the new 4H TV’s, here’s the takewawy on the 10 most notable trends emerging from CES, according and industry analyst and Beet.TV contributor Ashley J . Swartz.
The newly released report by FreeWheel on digital video consumption and advertising represents something of a watershed moment for TV Everywhere, explains Ashley J. Swartz in this analysis for Beet.TV. The report also points to the growth of advertising across digital properties. Here is our video interview with FreeWheel’s Brian Dutt who gives his take […]
The use of TV-like ratings to measure online video will negatively affect gross ad spend in the next five years, predicts Ashley J. Swartz, CEO of Furious Minds, in a commentary for Beet.TV on the state of the digital video pricing and measurement. Metrics like Online Campaign Ratings from Nielsen and VCE from comScore might […]