CANNES — The rise of automated, super-targeted advertising known as “programmatic” has been complex and fast. Sometimes, ad tech players have not helped themselves by obfuscating their offering in obtuse language. But one of the key execs in the space says he observers advertisers increasingly wrapping their head around the prospect and its potential. “We’ve […]
CANNES — For businesses that have often preached the dangers of operating in “silos”, it’s ironic how siloed ad agencies’ programmatic ad tech operations have been within their own companies. But that is now changing, with a couple of big agency initiatives to reboot how their dedicated programmatic divisions operate in their wider groups. Publicis’ VivaKi unit […]
CANNES — Programmatic buying is still almost entirely associated with digital media, but the time might not be far off when creative is routinely served in real time on outdoor advertising displays. That’s what Danny Hopwood, VivaKi’s VP-solutions and platform operations for EMEA, envisions. He observes that traditional outdoor advertising companies like Clear Channel, Posterscope […]
LONDON — Digital ad systems referred to as “programmatic” have revolutionized the targeting and trading of online inventory. Next up, they are going to need to get creative. “Technology has really focused on the area of targeting and direct response and unfortunately has left the creative industry behind,” Marco Bertozzi, global clients president at Publicis’ VivaKi […]
Publicis’ VivaKi unit is rethinking the way it delivers programmatic services, moving from a centralized offering to threading the discipline throughout sibling agency departments. In this video interview, SMG programmatic SVP Mac Delaney tells Beet.TV the move mirrors the way digital has always been centralized first, distributed later. “My team is rolling into the individual […]
LONDON – From the emergence of programmatic television selling from the likes of Sky in the U.K. to innovative ad-synch technologies, to the rapid maturation of the tech stacks of Google, Yahoo, Facebook and Amazon, the selling of advertising programmatically is quickly accelerating, says Danny Hopwood, Head of Platform EMEA at VivaKi, the Publicis unit. He […]
LONDON — When programmatic online ad trading techniques hit the big time, headlines focused on their use in auction environments. But conventional-style display advertising can be upgraded by programmatic, too, says one ad agency exec. “One of the really interesting spaces is the evolution of private marketplaces and this concept of ‘programmatic guaranteed’ … now […]
As the programmatic marketplace continues to expand, media buyers need to make sure they have tools in place to battle fraud, says Cheryl Stump, Director of Video at VivaKi Audience on Demand during an interview with Beet.TV from the BrightRoll Video Summit. “We see the correlation between brand lift and engagement when the player is viewable, […]
Right now, some premium online video publishers remain sceptical that programmatic digital ad-buying models are the best approach to sell their advertising space. But one top-level exec in the space believes many of them will become convinced once early adopters’ success stories come down the pipe. “The more marketers start trumpeting the value they get […]
The advertisers who are pushing out ahead in the new world of programmatic and automated online ad buying are those who are prepared to accept that returns will be generated only after initial outlay. That’s according to the products and services VP of Publicis’ VivaKi digital group, Kurt Unkel. “One of the fund challenges in […]
CHICAGO — So-called “programmatic” ad-buying tactics, which let ad planners reach tightly defined audiences using efficient targeting and buying technology, has come a long way. Now the next challenge for programmatic algorithms will be learning to connect with creatives, says one digital ad leader. “Today, media is always outpaced from a technology perspective relative to […]
The fast-emerging landscape around the automated buying and selling video advertising will be the focus of a three-hour Beet.TV leadership summit on Wednesday, July 10 in Chicago at the global headquarters of VivaKi, a unit of the Paris-based Publicis Groupe. Headlining the event is Kurt Unkel who is president of products and services at VivaKi […]
CANNES It’s now a hackneyed industry forecast: “This will be the year of mobile advertising.” But VivaKi products and services president Kurt Unkel thinks advertisers is still testing out the opportunity. “There are a lot of things still being learned about mobile,” Unkel told Beet.TV in this video interview during Cannes Lions. “How do we […]
presented by: The emergence of programmatic video advertising is having a profound impact on marketers and publishers. This three-hour session will explore this fast-growing, multi-faceted marketplace. The event will be taped for publication on Beet.TV and via its syndication network. Participating Speakers: Kurt Unkel, President of Products & Solutions, VivaKi Jeremy Straight, VP, Business Development, SpotXchange […]
LONDON – Recently, there’s been immense growth in the programatic video buying space, says Marco Bertozzi, managing director of Europe, Middle East and Asia for Vivaki. Beet.TV spoke with Bertozzi in this video interview at the Publcis Investor Day in London. The Chicago-based digital advertising solutions company, has expanded into France and Spain. Currently, VivaKi is using all cookie-based data used […]
Bringing programmatic digital advertising in-house “just in time” embedded the discipline in Publicis Media’s client teams and provided a test bed for better understanding how to reach audiences with addressable television ads. When the agency first began doing programmatic, it used its agency trading desk and third-party managed services, according to Helen Lin, President of […]
In a world of abundant ad-tech superpowers, many newly-empowered advertisers have begun to wonder if they couldn’t take on some of the traditional functions they previously outsourced to agencies. But the tide may be turning, as some of those agencies decide it’s safer to stick than to twist, says one senior agency exec. “The concept […]
As a discipline, performance marketing is both the ultimate in efficiency and on a worrying path. But the tactic, in which buyers pay only for measurable results, now stands ready to be rejuvenated, says a leading ad-tech exec. “The modernization of performance marketing has still got a long way to go,” according to Marco Bertozzi, the […]
VIEQUES, PR — It’s arguably five years since real-time ad buying went mainstream. At the start, ad agencies tended to concentrate their programmatic specialism in distinct corporate units, run as a service for sibling departments. But, as the techniques have gained adoption, some have been tempted to make the function available across the group. Case in […]
LAS VEGAS – Mac Delaney, formerly a senior exec at Vivaki and SMG, joined Merkle in October, the independent performance marketing shop, as its head of programmatic operations. His group is growing quickly, he says in this Beet.TV interview — and adds that two big client wins will be announced later this month. We spoke with […]