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Skydeo Aims to Connect Ad Targeting Across Social, Mobile, CTV: Mike Ford

SAN JUAN, PR — Skydeo has launched a new audience segment management platform designed to make data selection more intuitive and efficient, according to Mike Ford, CEO of the predictive audience data and insights platform. The company’s release of SAM, the Skydeo Audience Manager tool, is intended “to help our brands and agencies find the segments that they need a lot faster, a lot easier, and in a lot more fun way,” Ford said in an interview with Beet.TV at the Beet Retreat San Juan. Consumer-inspired interface The new tool addresses “pain points” [...]

Posted on 04/01/2025 at1:06

Beet Retreat San Juan 2025, presented by Cognitiv, Index Exchange & TransUnion

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Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys

Connected TV advertising suffers from a fundamental lack of transparency that's leading to misplaced ads and questionable attribution, according to a senior Yahoo executive. The problem is particularly evident when CTV ads, designed for large-screen viewing experiences, appear on smaller devices - creating confusion about performance measurement and effectiveness. "Advertisers have all the control. The only way they're going to be able [...]

Beyond Stereotypes: Seedtag Sees CTV Opportunity in Holistic, Omnichannel Approach

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Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg

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FreeWheel Turns to Pods to Solve Programmatic TV’s Live Challenge

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Contextual Alignment and Mindset Marketing Underpin Brand Safety: GumGum’s Kerel Cooper

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Boundless Commerce: CMO, CCO Roles Blur as Shopping, Media Converge

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CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez

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For Live TV, Programmatic Needs Predictability: IAB Tech Lab Exec

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Native Ad Formats Create New Growth Opportunities in CTV: Magnite’s Greg Sherrill

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Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer

SAN JUAN, PR - The television industry has effectively rebuilt the fragmented and challenging ecosystem of cable advertising in the streaming world, making it difficult for marketers to measure campaign effectiveness and manage frequency, according to Jonathan Steuer, chief science officer at Simulmedia. “The TV industry has done a great job of recreating the worst of the cable ad sales ecosystem [...]

Big Beet.TV Plans for Cannes Lions 2025

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To Capitalize on Search Trends, Just Turn to TikTok: Tim Natividad

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Partnership with MrBeast Drives Unprecedented Growth: MoneyLion’s Tim Binder

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Roku’s Programmatic Evolution: From Manual Stitching to Real-Time Bidding

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AI Is Transforming Advertising and Marketing With Deep Learning: Cognitiv’s Anna Spanfeller

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