The Road to CES, presented by YuMe

LAS VEGAS – The importance of CES is the networking, not the human interactions of the 150K attendees, but the development of  “nodes and connections.”  It is all about how  brands can participate in a new, deeply connected world, says Carl Fremont, Global Chief Digital Officer of MEC, in this interview with Beet.TV We spoke with […]

With the commercial launch this month of Oculus Rift and the attention around virtual reality and other data related to wearables, we are seeing is the digitalization of the physical world and that will have a profound impact on marketing and media says Jack Smith, Chief Technology Officer of GroupM Connect Worldwide, in this interview with […]

While extraordinary progress has been made with targeting ads to specific individuals — and with it considerable upside for both marketers and content owners, but there is a possibility that advanced targeting will leave out key audiences which are not known and can’t be addressed There is a chance that targeting could lead marketers to “invisibility” warns […]

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV Facebook is a “juggernaut” that improves by reinvesting and by providing marketers with a powerful data offering, […]

REDWOOD CITY, CA – Video adtech company YuMe was the first to integrate advertising directly to smart TV’s in a major way with its activation with LG and Toyota some five years ago. Today, its alliance with top manufacturers has expanded – as has its collaboration with set-top box companies, says Michael Hudes, EVP in this […]

Recent industry reports say that advertising revenue from digital media will surpass television this year.  It will be a moment that industry veteran Wenda Harris Millard had doodled as a fantasy headline some 20 years ago, when she was a senior executive at Doubleclick in the early and uncertain days of ad tech, she tells Beet.TV […]

Fraud, malware and pirated sites are costing the digital media industry over $8 billion a year.   While the problem pervades all digital media, the highest percentage of invalid traffic is for mobile video at 12 percent, says Nick Terlizzi, Partner, Media and Entertainment Advisory Services at Ernst & Young LLP in this interview with Beet.TV E&Y […]

While consumers enjoy a vast array of devices to watch video, the gadget diversity presents publishers and marketers with a significant amount of “leakage” — meaning views that are not tabulated. Facing this challenge, the industry will move to more robust cross-screen measurements in the new year, says Peter Naylor, SVP at Hulu and head […]

Data has been a tool for marketers for a long time, but the emergence and access for behavioral data coupled with data is driving innovation.  It is the “co-dependance” of the two that is becoming incredibly powerful, says Carl Fremont, Global Chief Digital Officer of MEC, in this interview with Beet.TV This new synergy will […]

Using a metaphor of the discovery of the the so-called “God particle” by physicists at the Hadron Collider in Switzerland, GroupM‘s chief global digital officer Rob Norman tells Beet.TV  that Google and Facebook have arrived at a place he calls the “God particle of marketing” which is perfect attribution. He explains the power of Google and […]

REDWOOD CITY, CA — 2015 was the year in which YuMe, one of the many vendors bringing technology to bear on video advertising efficiency, launched a demand-side platform (DSP), software for helping advertisers and agencies plan automated, programmatic video ad buying. So what exactly does the so-called YuMe For Advertisers (YFA) do? Product SVP Venkat Krishnan […]

Hulu nabbed its first Golden Globe nomination this month, in yet another sign of both growth and burgeoning acceptance of the online service as a programmer. “We have been taking some big swings at original content,” says Peter Naylor, Senior VP Ad Sales at Hulu, in this interview with Beet.TV. Hulu joins HBO, Netflix, and Amazon […]

It’s s been a year of big growth in mobile revenue at Xaxis,  up 300 percent year-over-year.  The mobile growth  has been accelerated by the acquisition of ActionX earlier this year, says Xaxis Global CEO Brian Gleason in this interview with Beet.TV Also a big area of growth has been “direct” media sales, meaning transactions that […]

LONDON — Smart TV sales revenue in Europe jumped 10.2% last year, according to GFU Connections for those TVs have historically been patchy, but now the market looks like picking up. “OTT has been a little behind in Europe than it has in the U.S., primarily because the activation of consumers has been a little slower,” according […]

Publishers take note: consumers are in control and annoying advertising will drive them away warns Adam Shlachter,  Chief Investment Officer at Digitas LBi, in this interview with Beet.TV.  He cautions publishers not to “stuff and ad into every pixel” on a screen. We spoke with him about the changes underway in digital media.  This interview […]

The year ahead in the programmatic video sector will see a big expansion into addressable advertising; the implementation of programmatic offerings will be more consumer-oriented – and the proliferation of big tech stacks will mean greater interoperability between them, predicts  Brian Gleason, the newly named global CEO of WPP’s Xaxis data and programmatic unit. We spoke with […]

LONDON — God forbid the idea that marketers are not sentient. But sentience is also coming to the world of automated advertising, in the shape of artificial intelligence. That’s the name of a book, Sentience, released by Omnicom agency PHD earlier this year. “Anybody in marketing needs to understand a bit about AI,” says PHD‘s worldwide CEO Mike Cooper. […]

Viacom is aiming to be a “pioneer” in delivering video advertising on a one-to-one, or addressable basis, says Julian Zilberbrand, Executive Vice President, Audience Science, in this interview with Beet.TV Coupled with the ad delivery, will be the development of essential attribution modeling, he adds. Zilberbrand recently joined Viacom in the new position from ZenithOptimedia […]

Ad blocking software is being used by as many as 40 percent of German  desktop users  –  and it is nearing 20 percent in the United States.  For some demographics, use in the U.S. is as high as 50 percent.  As the issue becomes increasingly critical,  there needs to be a transparent value exchange between publishers, […]

SAN FRANCISCO  — Programmatic buying buying has become a “huge component” of our business, says Jonathan Nelson, CEO of Omnicom Digital, in this interview with Beet.TV  The “next big wave” will be dynamic creative advertising tied to the programmatic buy, he says. We spoke with him last month in San Francisco about emergence of new vertical […]