Future of TV Ads Forum London ’15, presented by Xaxis

LONDON — What if Netflix started running ads? It is a topic that has previously been debated here on Beet.TV, with one exec betting: “They’re going to have to start to deploy some type of advertising model to recoup some of the revenue that they’re spending on this programming.” A new thorough analysis has shed some hard […]

LONDON — In the digital media ecosystem, disintermediation lurks around every corner. With so much of the advertising industry in flux, it is easy for an incumbent player to be dislodged by market forces. European satellite operator, channel owner and telco Sky is fighting against that tide when it comes to next-generation advertising, launching an analytics suite for its […]

LONDON — European satellite operator, channel owner and telco Sky has been pioneering the cross-over of digital media and TV ad sales these last couple of years, notably launching Sky AdSmart, its addressable TV offering, allowing advertisers to target individual households. Then, in October, the company bowed AdVance, a suite knitting together data from across its many screens […]

LONDON — While analyst data continues to point to a downturn in TV activity and an up-tick in cord-cutting in the US, over in the UK television is barely in a death spiral at all. There are many reasons for that – for one, quality content and attractive online services are proving so popular that the BBC is […]

LONDON — This new year is expected to bring bigger developments in the enablement of buying TV ads with rapid decisioning, using programmatic technology. At least, that’s what ad agency SMG’s UK co-CEO Pippa Glucklich hopes. SMG’s use of addressable TV is taking off in the States. But that’s not the same in every market. “The UK […]

LONDON — So far, “programmatic” systems of online ad trading have been applied to static display advertising and video advertising. Now, everyone’s talking about its value to TV advertising. But what about radio, music and podcasts? Havas is working with an audio exchange and other partners to deliver programmatic audio advertising in France and the Netherlands. […]

LONDON — The software which powers decisions that fuel video and TV ad spending and targeting is getting more and more sophisticated. But what if it could actually predict the future? That’s what Edinburgh-based TVSquared is pushing toward. One of the company’s two main software pieces is ADvantage, a platform providing offering insight in to how […]

LONDON – Broadcasters are in a “strong position” to capitalize on the fragmentation of video distribution and delivery and have largely “woken up” to the emerging news opportunities, say Jon Block, a seven year veteran of Britain’s ITV network, who joined Videology earlier this year. We interviewed him about the transformation of the video landscape for […]

LONDON-   Cablevision, a large U.S. regional cable and Internet provider, long a pioneer in offering addressable TV advertising, has made its first “upfront” deal with Modi Media, the advanced TV unit of WPP.  It is a longterm partnership around addressable advertising. At the Future of TV Advertising Forum in London earlier this month, we interviewed Ben […]

LONDON — Leading UK satcaster, telco and channel operator Sky has used FreeWheel for the last few years, to manage its digital video ad inventory. Now it will deploy the company’s platforms more widely, as it begins to consolidate its operations across Europe. The former BSkyB of the UK completed a £7bn merger with its sister companies in […]

LONDON — One theory holds that super-targeted and automated online ads can most benefit companies that sell products, because campaign outcomes can be tracked all the way through to purchase. But that doesn’t have to mean mere product manufacturers – which, traditionally, rely on someone else to sell their stuff – have to be left out, says Candice Odhams, EMEA […]

LONDON — The organization charged with measuring UK TV viewing for channels’ advertisers, Broadcasters’ Audience Research Board (BARB), used to be critized for its traditionalist approach to the task – a 5,1oo-household panel method supposed to represent country-wide viewing in a multi-media age. But BARB is reinventing itself. The organisation already measures consumers’ digital viewing of core broadcasters’ shows, […]

LONDON — Respected UK public broadcaster Channel 4 may be a public broadcaster – but, unlike the BBC, it still has to raise its own funds commercially. So, the company is hoping its coming-soon PVX programmatic video trading platform will give it a foundation to reap more of the money coming in to programmatic. Announced in November […]

LONDON — Newspaper and TV companies are natural cut-throat rivals. But, in a new global context, publishers in many markets are tapping their common cause – and common tongue – to fight a shared enemy. Earlier this year, The Guardian, CNN International, the Financial Times and Reuters together formed the Pangea Alliance, a shared scheme to pool first-party ad […]

LONDON — All marketers these days want to deliver ads across as many screens as consumers have available to them. Doing so is increasingly easy, thanks to a growing plethora of advertising technology. But measuring the impact of those deliveries remains a thorny problem. Tantalized by the possibilities, some in the industry are dreaming of […]

LONDON – Modi Media, the advanced TV unit of  WPP’s GroupM, will buy upfront inventory from Cablevision to deliver advertising in 2016 on an “addressable” or household level basis, says Modi’s CEO Mike Bologna in this interview with Beet.TV Bologna expects the growth of addressable households in the U.S. will reach 50 million next year. […]

LONDON — They both received investment from the big German TV group RTL, now video ad tech companies Clypd and SpotX are set to solidify their partnership even further under the same stable. Already this year, the pair told Beet.TV they would team up, after RTL’s $144m investment in to SpotX in 2014 and $19.4m in Clypd this […]

LONDON – As television maintains  a fairly consistent 44 percent of global ad spend, according the just-released report by GroupM, digital video consumption across screens in surging in many markets via mobile and desktop  with players including Google’s YouTube and Facebook, explains Simon Thomas,   Global Director – Audiences Research at GroupM / MEC Global. This growth is […]

LONDON —  The alliance between  Sky, U.K’s big satellite broadcaster and U.S. video adtech providers Videology and FreeWheel, means that the company will be able to serve single ad campaigns across all screens including linear TV, says Jamie West, Deputy Managing Director of Sky Media in this interview with Beet.TV He noted the new architecture assures […]

LONDON — ITV may be the UK’s largest commercial free-to-air broadcaster, but that doesn’t mean the home of shows like Downton Abbey and Coronation Street is getting carried away with newfangled video ad tech. In this video interview with Beet.TV, commercial content director Gary Knight cautions against getting “obsessed” by addressable TV advertising. “There’s an element of personalisation […]