Beyond Pre-Roll, a Series from Cannes Lions 2015, presented by Teads

CANNES – “Certainly the speed of technology innovation is dizzying,” says Cary Tilds, chief innovation officer for GroupM. “Some say it would be nearly impossible to keep up with that change.” Tilds’ four tips for keeping up are to be a student of technology; to maintain a consistent framework for learning about new technologies; to […]

CANNES – Teads, the video platform that powers video advertising into the text articles of many of the world’s top publishers including Forbes, the Guardian, the Washington Post and Le Monde, has grown quickly from its origins in Paris to be a global company which is now booking most of its revenue in the U.S. […]

CANNES – When Paris-based Teads launched back in 2011, there was very little conversation about the viewability problems around video advertising, but that has changed and the bet by co-founder Bertrand Quesada looks like it is paying off. The company has recently raised a $30 million round and has over 400 employees in 26 cities in 18 countries. […]

CANNES – An unprecedented amount of media agency assignments are in review.   Morgan Stanley has put that amount at $25 and considers the situation material to the stock price of big advertising marketing companies  Michael Kassan, CEO of powerhouse media consultancy MediaLink, is helping many big brands in their agency reviews.   He likens […]