TubeMogul U 2014

NAPA, CA — As much as it poses challenges, the ongoing explosion in digital media is also opening up a wealth of new opportunities for marketers to reach consumers, says DigitasLBi North America’s chief investment officer Adam Shlachter. “The numbers are there now – if you look at platforms like YouTube… the content creators are generating a […]

NAPA , CA — NBC Universal recently launched a programmatic initiative called NBCUx as part of an effort to enable data-centric buying across its properties. As programmatic buying spreads in usage, the key is to view all inventory in this potential light, says Aaron Radin, SVP Partnerships and Portfolio Products at NBC Universal in an interview with […]

NAPA, CA — Comcast-owned video ad server FreeWheel cut its recent partnership with TubeMogul to protect but empower both sides of the advertising chain, says FreeWheel business solutions GM James Rooke. The partnership sees advertisers use their own audience data to buy video ads via TubeMogul, whilst TubeMogul lets publishers do deals using that data – but sensitivities […]

NAPA, CA — It’s one of the hottest media buzzwords of 2014 – but everyone seems to have a different definition for the set of new-wave ad-trading techniques collectively referred to as “programmatic”. At programmatic’s core, says Nielsen digital MD Andrew Feigenson, is moving dollars that, once, were transacted manually in to some automated process. […]

NAPA, CA — The TV industry may move from selling in-stream ads upfront to inserting them in real-time, if Chris Hock gets his way. Hock’s Black Arrow helps cable companies dynamically insert ads in to streamed programming. “Through the third quarter of this year, we’ve seen a 250% growth over impressions from last year,” says […]

NAPA, CA — TV ad billing and management software platform WideOrbit is moving in to the “programmatic” advertising space after observing “huge” industry demand for the new methods of trading ads. “We’re focused on building programmatic in to all of our television to make it a lot easier to transact, particularly with local broadcasters,” the company’s […]

NAPA, CA – The promise of targeting individual TV viewers with ads just like advertisers can on the web is certainly appealing to many in the business. But, so far, it’s mostly just an idea, says MediaVest advertising and technology platforms SVP Oleg Korenfeld. “It’s not scaleable enough (today),” Korenfeld tells BeetTV in this video interview. We’re […]

NAPA, CA – While video advertising transactions will inevitably move to programmatic or automated systems,  there are big barriers now and one of the biggest is the lack of proper analytics around video views on OTT devices and game consoles, says Julian Zilberbrand, EVP Activation Standards, Insights and Technology at the global media agency Zenith Optimedia. […]

NAPA, CA — The rise in programmatic advertising has been tremendously disruptive the client – media agency relationship,  with many clients embracing technology solutions in-house, says Joanna O’Connell, former Forrester analyst and now lead analyst at AdExchanger. Agencies are being challenged to change.  Some, like Starcom MediaVest in its relationship with Kraft, have made an […]

NAPA, CA  –  The advent of addressable TV, a scenario where by advertisers can deliver their messages to a specific household set-top box,  will bring more advertisers to TV, says Gary Milner, Director of Global Digital Marketing at computer giant Lenovo, in this interview with Beet.TV While this is notion of addressable advertising is still […]

NAPA – IPG’s Magna Global is working with FreeWheel and TubeMogul in a programmatic reserve program to buy premium video, reported AdExchanger earlier this month.   Brands participating in the program include Allstate and Target. At the TubeMogul partner meeting last week, we interviewed Vin Paolozzi,  Vice President, Marketplace Development and Investment at Magna Global […]

NAPA, CA – Clypd, the Boston-based start-up, that has raised $13 million in funding, is focused on the sales automation of TV advertising inventory of broadcasters and MVPD’s. In June the company announced its integration with a  number of digital video platforms, allowing companies including TubeMogul, Turn and Google. to buy TV ads through the […]

NAPA, CA –  In order to guarantee valued inventory for its advertisers, Xaxis has implemented  a program to secure premium publishing supply through an “upfront” trading strategy.   This solution is powered by video ad tech provider TubeMogul, says Jessica Levine, Director of Video at Xaxis, the programmatic agency of WPP, in this interview with […]