Date and Time: Wednesday 24th April, 2pm to 5pm
Location: GroupM, Central Saint Giles, 1 St Giles High Street, London (Map)
Presented by
Beet.TV is producing a thought-provoking leadership summit based around the fast-moving digital advertising ecosystem. Sponsored by Videology, the event will bring together speakers and panellists from across the agency, publisher, data and analyst communities. The session aims to delve deeper into a number of key areas, including the shift of TV budgets, reaching today’s fragmented consumer in a multi-screen world and how actionable insight that comes from clever use of data is the key to success in understanding user behavior.
The event will be hosted at GroupM’s London HQ and focused around a series of one-on-one conversations and directed panels with a host of industry experts, so it should be a very lively and insightful session. The program is being recorded for publication and syndication on Beet.TV.
Moderators
Robert Andrews, Senior Editor, International, paidContent/GigaOm
Andy Plesser, Beet.TV
Confirmed Speakers:
Stefan Bardega, Head of Digital, MediaCom
Tom Bowman, Vice President, Strategy & Operations, Global Advertising Sales, BBC Worldwide
Andrew Bradford, VP Client Consulting Media, Nielsen
Ruth Cartwright, Broadcast Director, Maxus
Ryan Jamboretz, Managing Director International, Videology
Catherine Hallam, International Product Manager Data, Research & ROI, Videology
Ian Maude, Analyst, Enders Analyst
Rosa Markarian, Director of Product Development, EMEA, Xaxis
Jakob Nielsen, Managing Director, GroupM Interaction
Norm Johnston, Global Digital Leader, Mindshare Worldwide
Eamon Tuhami, Founder, Digital-Labs (formerly MD, VisualDNA)
Panels include:
The broadcaster perspective
What are the challenges and obstacles that major UK broadcasters need to overcome to become fully rounded multi-platform media players.
The planner perspective
What do clients need in order to feel confident about underwriting significant budget migration from conventional linear broadcast to on-demand platforms? What are the challenges for planners and how can these be overcome?
The data perspective
The digital age has put mounds of data at marketers’ fingertips. Yet with this influx of intelligence, also comes confusion over which is most valuable and how best to use it. How are successful data companies conquering these challenges to produce viable, data-driven advertising solutions?
What does the future hold?
Media convergence is a consumer-driven phenomenon. It’s estimated almost half of consumers begin viewing content on one device and finish on another. What does the future hold for conventional media publishers and what still needs to happen for marketers to plan media across platforms as seamlessly as consumers switch devices.
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