The marketplace around digital video advertising is moving inexorably to an auction-based, programmatic model as evidenced by the participation of an increasing number of premium publishers. On September 17th, a small group of publishers, agency trading desk executives and technology providers will discuss the emergence of programmatic for premium inventory in a three-hour leadership summit presented by SpotXchange and hosted by the Hearst Corporation. We will examine a range of topics including private marketplaces, pricing dynamics, programmatic growth, metrics and analytics.
Speakers to include:
- Michael Shehan, Founder & CEO, SpotXchange
- Mark Balabanian, Sr. Director of Business Development, Turn
- Brian Gleason, Managing Director of Xaxis, North America (WPP)
- Neeraj Kochhar, Managing Director, Programmatic, Magna Global (IPG)
- Matthew Kramer, Director of Television and Video Products, Accuen (Omnicom)
- Roland Hamilton, GM, Dailymotion
- Joanna O’Connell, Principal Analyst, Forrester Research
- Eric Orme, COO, NDN
- Matt Prohaska, Programmatic Advertising Director, The New York Times
- Amit Seth, EVP Global Media Products, Nielsen
- Mike Shields, Adweek Digital Editor, Adweek
- Mike Smith, VP, Revenue Platforms & Operations, Hearst Corporation
- Brett Wilson, CEO, TubeMogul
Tuesday, September 17
1-4 p.m. followed by networking reception
Hearst Corporation
300 West 57h Street, 44th floor
New York, NY
information: info(at)beet.tv
hosted by
![HearstCorp[2]](http://www.beet.tv/wp-content/uploads/2013/08/HearstCorp2.png)