Understanding Cross-Media Measurement
Presented by:
Advertising effectiveness principles are consistent across screens – “effective” advertising reaches the right people, influences their opinion, and ultimately impacts their behavior. So why do we still treat different screens – television, online, mobile – so differently when it comes to understanding what’s working, and what’s not?
A panel of 12 senior level broadcaster/publishers, advertising agency executives and technology providers will explore this and related topics in a three hour-program produced for video publication by Beet.TV
Speakers
- Randall Beard, Global Head — Advertiser Solutions, Nielsen
- Jordan Bitterman, Chief Strategy Officer, Mindshare North America
- Andrew Feigenson, SVP, Digital Client Services, Nielsen
- Mark Gall, EVP, BBC Worldwide, Digital Media Sales
- Todd Gordon, EVP, MAGNA Global
- George Hammer, VP, Group Director, Media, Digitas
- Roland Hamilton, GM, Dailymotion North America
- John Marson, VP/Director of Resource Development, Horizon Media
- Peter Naylor EVP, Digital Media Sales, NBC Universal
- Michael O’Connor, VP, Operations, Yield & Analytics AOL On
- Barbara Singer, VP, Advertiser Insights & Strategy, ESPN
- Donald Williams, Chief Digital Officer, Horizon Media
- Moderated by Andy Plesser, Beet.TV & Ashley J. Swartz, Furious Minds
Wednesday, July 31
Program from 2-5 followed by networking reception from 5-6
The W Hotel, Times Square
1567 Broadway (Map)
info@beet.tv
Produced by:
