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Advanced Identity and Measurement Bring Clarity to Chaotic Ad Market: TransUnion’s Dave Oliveira

SAN JUAN, PR - In an increasingly complex media landscape, data provider TransUnion is focused on bringing "clarity to chaos," Dave Oliveira, senior vice president of media vertical relationships at the company, said in this interview at the Beet Retreat San Juan. As brands, publishers and advertisers navigate walled gardens and disrupted ecosystems, TransUnion aims to provide foundational data strategies that enable consistent audience delivery at scale. "We work in a marketplace that is chaotic," Oliveira said in this interview with Beet.TV. "Partners—whether that be customers or brands—need foundational data strategies and [...]

Posted on 03/11/2025 at3:45

Beet Retreat San Juan 2025, presented by Cognitiv, Index Exchange & TransUnion

Recent Videos

Data-Driven Strategies Are Crucial to Navigating Programmatic Advertising Landscape: Horizon’s Nav Singh

The evolving landscape of programmatic advertising demands data-driven strategies to ensure that advertisers are fulfilling their perpetual mission of reaching the right audiences at the right time. “Horizon Media defines success as being as data-driven as possible,” Nav Singh, vice president and managing director of programmatic at Horizon Media, said in this interview at the Beet Retreat San Juan with Beet.TV. With [...]

Simplication and Integration Are Key Retail Media Themes for 2025: Kinesso’s Amie Owen

SAN JUAN, PR - As the retail media landscape continues to expand, industry leaders are focusing on simplification to drive efficiency and growth. At the Beet Retreat San Juan, Amie Owen, global chief commerce officer at Interpublic Group’s Kinesso, discussed how brands and agencies are adapting to an increasingly complex commerce environment. “Every year we make a statement of what we [...]

Retailers are Answering Half of Consumers’ Challenge Questions: Omnicom’s Baker

SAN JUAN, PR — Is the advertising industry missing a trick by focusing on the delivery of retail media ads but not their content? In the exploding world of retail media, some are coming to think the industry's obsession with metrics and mechanics could be blinding it to the key ingredient for success - consumers don't engage with ad placements; they [...]

Live TV Is Back, But it’s Going to Need ‘Hyperscale’ Infrastructure

SAN JUAN, PR – Once upon a time, all TV was live, or at least linear. The early throes of internet-delivered TV reshaped the paradigm as video-on-demand - but now many in the industry are getting excited about the live future of connected TV and the advertising that follows. Programmatic advertising technology allows buyers to target individual viewers with ads tailored [...]

Retail Media Networks Must Reduce Friction for CTV Commerce: super{set}’s Jon Suarez-Davis

The long-held dream of "interactive TV" shopping has come to pass - but how easy is it really to jump from an ad to the checkout? The ability to have a seamless commerce experience within connected TV (CTV) is key to advancing the medium's potential for driving sales, according to Steven Suarez-Davis, CEO of super{set}, a company that forms, invests in, and [...]

Airlines’ Media Networks Could Rival Retail’s Data Power, Zenith’s Hotchkiss Says

The rise of retail media networks has spawned a new wave of commerce media platforms, with airlines and financial services firms now leveraging their first-party customer data to create advertising opportunities. These emerging platforms are following the retail media playbook, building on the fundamental value of proprietary customer data to identify and target consumers throughout their purchase journey. "While retail media started [...]

Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization

The upfronts remain central to the annual TV planning process, as brands lock in premium ad buys for the year ahead. But the shift to connected TV (CTV) implications for how marketers capitalize on and execute upfronts. In this video interview with Beet.TV, Beau Ordemann, VP, head of advanced TV, Yahoo Advertising, explains how a partnership with Roku aims to address that [...]

Premium Video Drives Big Spikes in Google Search, VAB CEO Says

SAN JUAN, PR — Big jumps in Google search activity followed Super Bowl ads for established brands this year, defying assumptions that only new product commercials or DTC advertisers cause such traffic spikes. This shows that two-screening—concurrently using Google and another screen—is becoming “a genetic predisposition”, said Sean Cunningham, president and CEO, Video Advertising Bureau (VAB), in this video interview with [...]

Treat Creators as Cultural Partners, Not Marketing Tools: MediaHub’s Miller

For some brands, the tactic of working with "influencers" may have morphed into "creator" partnerships - but, still, too many are viewing the relationship mechanistically. That's the view of Aaron Miller, head of influencer and activations at MediaHub Worldwide. In this video interview with Beet.TV, he said the best collaborations arise when brands genuinely respect creators' voices and perspectives, co-creating content instead [...]

Fragmented Media Landscape Has Room to Consolidate: Spark Foundry’s Lisa Giacosa

LAS VEGAS – The media marketplace is ripe for consolidation after becoming even more fragmented in the past few years. The explosive growth of connected-television apps and the variety of businesses that sell advertising, including retailers, airlines, hotels, banks and ride-sharing providers has given brands more touchpoints with consumers. “We're going to see a lot more consolidation in CTV and the [...]

Ad Fraud in CTV: PepsiCo’s Zach Lain Wants ‘Punitive’ Measures for a $120 Billion Global Problem

SAN JUAN, PR – Ad fraud hasn’t gone away. Still in 2025, the problem is costing advertisers billions of dollars every year. Some studies estimate that ad fraud now costs $30 billion in the US. Globally, the figure is a staggering $100 to $120 billion, according to Zach Lain, director of global data partnerships at PepsiCo. The problem is prevalent in the [...]

Digitas’ Faraci: AI Measurement Still in Beta but Evolving Fast

With the world still swirling around media measurement, could AI lend a hand? Digitas North America is kicking the tyres of that opportunity - but it's too soon to get out on the road. In this video interview with Beet.TV, Jen Faraci, chief data officer, Digitas North America, explains the potential. An imperfect world "The state of measurement is very interesting right now, particularly [...]

Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table

As marketers seek to quantify the impact of their advertising dollars, the advertising industry is duly obliging, shifting media measurement towards outcome-based measurement. It's the sort of offering that TV, once upon a time, could not hope to have provided. But, these days, TV companies are among those driving the technology. "(We want to) move outcome measurement from the exclusive domain of [...]

CTV’s Next Big Thing: Shortening the Path to Purchase: Clinch’s Etzioni

As the lines between upper and lower-funnel activity continue to blur on what was once viewed as an awareness channel, advertisers are getting wise to the performance opportunities now available within CTV. Indeed, some marketers have already begun experimenting with shoppable ad units on the platform, though the practice has yet to take off at scale. This is about to change, said [...]

Traveler Media Takes Off: TransUnion’s Julie Clark on Measuring a Moving Target

Personalized experiences powered by first-party data are commonplace among marketers aiming to deliver unique messaging as they seek to grow their customer bases. With a fragmented ecosystem, connecting identities is becoming crucial. But, when your audiences are moving targets, how can you pin them down? In this video interview with Beet.TV, Julie Clark, SVP of media and entertainment at TransUnion, discusses the [...]

TV’s Role as Performance Medium Is Rapidly Evolving: Mindshare’s Dominick Pace

The perception of television as a performance-driven medium has gained significant momentum over the past 12 to 24 months, reshaping the way advertisers approach TV investments. This shift is being driven by necessity. "TV needs to continue being an avenue in which advertisers invest," Dominick Pace, executive director of investment, Team Unilever, at WPP’s Mindshare, said in this interview with Beet.TV [...]

Connected TV Evolves, Unlocking New Opportunities for Advertisers: Unilever’s Aaron Sobol

Connected television has undergone significant transformation in the past couple of years, with evolving capabilities and offerings that continue to reshape the digital advertising landscape. As the medium matures, industry leaders see vast potential in its continued evolution. “CTV starts when you turn on the glass," Aaron Sobol, head of North America media investment and data governance at consumer goods giant [...]

Creators Play Vital Role in Modern Marketing: Carat USA’s Kerry Doyle

In an era of ad fatigue and media saturation, content creators have become essential to modern marketing strategies, offering authenticity and deep audience connections. "Creators are absolutely critical in the modern marketing landscape," Kerry Doyle, executive vice president of Carat Content at Dentsu International’s Carat USA, said in this interview with Lisa Granatstein, editorial director of Beet.TV. "They have a deep [...]

BrightLine’s Aksman: Remote Controls Beat QR Codes for CTV Add-to-Cart Enablement

Thirty-eight percent of people in the US scan QR codes at least once per year, according to Emarketer. But, when it comes to TV ads that aim to drive viewers to websites, some are coming to think that remote control-based interaction wins out over QR. Robert Aksman, president and co-founder of BrightLine, explained why in this video interview with Beet.TV. Closing the loop [...]

Brands Need Creators to Reach Audiences That Reject Mainstream Media: Dentsu’s Whitney Fishman

LAS VEGAS - Mainstream news is losing audiences as consumers question its validity and find alternative sources of facts, which have the same potential to mislead or reinforce misconceptions. Amid this cacophony, reliable information becomes more valuable. “Consumers are exceptionally desperate for at least a sense of control and a sense of choice,” Whitney Fishman, executive vice president, futures and applied [...]