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Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser

In a sobering assessment of the advertising industry's near-term prospects, Brian Wieser, principal at consulting firm Madison and Wall, warned that escalating global tariffs and growing policy uncertainty are creating a drag on the ad market—with few signs of relief ahead. "There's a lot of bad places this can go," Wieser said in this interview with Beet.TV, referring to the ongoing tariff disputes affecting major economies. His firm revised down its 2025 advertising forecasts as early as December, and again more recently, citing both the direct impact of tariffs and the [...]

Posted on 04/06/2025 at8:29

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