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How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi

SAN JUAN, PR -The most effective marketing strategies begin with brand-building rather than channel selection, according to Ritu Trivedi, client president at WPP Group’s Mindshare. It makes sense that brands’ natural “channel-agnosticism” is even more ingrained given the endless complexity associated with the variety of media pathways consumers are constantly jumping around to. “What they're thinking about is branding, building brands, and what that long-term strategy really needs to be,” Trivedi told Beet.tv’s Rob Williams at the Beet Retreat San Juan. The “Four Cs” framework Trivedi outlined Mindshare’s overarching approach to marketing strategy, which [...]

Posted on 03/30/2025 at9:19

Beet Retreat San Juan 2025, presented by Cognitiv, Index Exchange & TransUnion

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