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FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou

SAN JUAN, PR — Media companies and advertisers need a more direct connection with fewer technological intermediaries standing between them, according to Kathy Argyriou, head of Publisher Sales at Comcast-owned ad serving platform FreeWheel. "Some of the trends that I think we're going to continue seeing between buyers and sellers in the marketplace is that closer, easier connection,” Argyriou told Beet.TV’s David Kaplan at the Beet Retreat San Juan. “Right now, there is too much tech standing between them. We want to eliminate that.” Supply path optimization remains critical Argyriou highlighted the importance [...]

Posted on 04/02/2025 at5:38

Beet Retreat San Juan 2025, presented by Cognitiv, Index Exchange & TransUnion | Uncategorized

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Skydeo Aims to Connect Ad Targeting Across Social, Mobile, CTV: Mike Ford

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