Watch Videos on Beet.TV

Dentsu Seeing Productivity ‘Skyrocket’ In Microsoft Advertising AI Partnership

In 2024, AI in advertising moved from hypothetical to real-world adoption - but how did it play out? One agency, Dentsu, says it is getting a big lift from an AI partnership with Microsoft Advertising. "Our vision is to make AI an integral part of how we solve problems, whether it's analyzing data more effectively, or making faster decisions, or coming up with new ideas," said Gareth Cleevely, EVP of business strategy at Dentsu, in this video interview with Beet.TV. Copilot Boosts Productivity and Strategic Thinking Dentsu is developing a number of AI tools, and [...]

Posted on 10/29/2024 at 6:41

Personalization in the Age of AI, a Beet.TV Leadership Series presented by Microsoft Advertising

Recent Videos

CTV’s Audience Grows Alongside Profusion of Channels: Samsung Ads’ Justin Evans

Millions of households in the past 15 years have connected their televisions directly to the internet to expand the range of programming they can watch on demand. Advertisers have followed, seeking to combine the storytelling power of television with addressability to different audience segments. “CTV is a combination of internet technology with the television experience, which means that publishers have a [...]

P&G’s Marc Pritchard on Addressing the Complexities in the Advertising Industry

ORLANDO, Fl — Can artificial intelligence help sell diapers and toothpaste? In 2024, AI's application in ad agencies seemed to move from theory to practice. In this video interview with Beet.TV, household-goods brand umbrella group Procter & Gamble's Chief Brand Officer Marc Pritchard said the company is seeing real productivity boosts from AI in ads. Harnessing AI and Machine Learning P&G has been using [...]

Connected Devices Let Brands Reach Target Audiences in Multiple Contexts: Carat CEO Mike Law

Consumers today have immediate access to video programming through some kind of connected device, whether it’s a smart TV, a wireless tablet or mobile phone. That accessibility gives brands more ways to reach consumers in a variety of different contexts. “Content can be distributed and consumed in many different formats on many different size screens,” Mike Law, chief executive of Dentsu [...]

Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness

Kroger's advertising division is discovering the joy of retail media plus addressability means fewer ad impressions can generate the same sales impact. "For two years now, we've seen that we have the ability to use that level of precision at scale," according to Cara Pratt, SVP of Kroger Precision Marketing at 84.51°. "We can deploy 51% fewer ad impressions and deliver [...]

Microsoft Advertising’s Longo on Copilot’s ‘Conversational Canvas’, Agentic Ad Future

When Microsoft launched its Copilot AI assistant in 2023, it included a personalized advertising element based on picking up commercial intent from user conversations. The results were promising. Blending AI chat with ads is potentially difficult territory. But, after a recent update, the company's advertising division is more sure than ever that the two can coalesce harmoniously. In this video interview with [...]

ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel

ORLANDO, Fl — The cross-media measurement unit announced by the ANA this summer is preparing to launch, by building out a panel. In June, the ANA announced Aquila, an effort to "govern, operationalize, and execute" cross-screen measurement. In this video interview with Beet.TV, Bill Tucker, Group EVP of the Association of National Advertisers (ANA) and CEO of Aquila, said: "Kantar Media is [...]

Commerce Media Delivers a Point-of-Purchase Experience: Koddi’s Harsh Jiandani

Commerce media aims to convert viewers of content, which includes everything from social media posts to television programming, into shoppers for products and services. In some ways, commerce media collapses the traditional purchase funnel, bringing brand awareness closer to a final sale. “You need to have a point-of-purchase experience, and you have to enable advertisers to either tap into that point-of-purchase [...]

FAST is Speeding Up: Samsung Ads’ Howell

Consumers are increasingly turning to free ad-supported streaming (FAST) services, with a 57% shift over the last year alone, according to Courtney Howell, Head of Media & Advertising Sales at Samsung Ads. This adoption is driven by several factors, including the ability for marketers to reach audiences at scale and for consumers to access premium, high-quality content for free, especially if [...]

United’s Kinective Taps Starlink For Faster, Richer, In-Air Ads

Kinective Media, the advertising arm of United Airlines, is hoping its ad offering can become more immersive, by partnering with Starlink to support streaming and gaming in the air. Since launching in June, Kinective has attracted a diverse range of advertisers looking to tap into United's vast customer base. "What we think about Kinective Meda and this omnichannel traveler experience, there really [...]

Retail Media’s Unique Data Fuels Full-Funnel CTV Campaigns: DoubleVerify’s Smith

Retail media is already the third-largest digital ad channel in the US - and it is forecast to make up a quarter of all digital ad spending by 2028, according to eMarketer. That is because it comprises a distinctive mix of consumer transaction data and advertising inventory. But companies emerging in the space should set their own standards and not wait for [...]

TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions

TikTok may be seen as a passive entertainment platform where users come to be entertained and educated. But the platform is seeing a shift in how users engage, with many now willing to take action by searching and making purchases based on what they see. "We are seeing 61% of the users that come to TikTok to actually buy something and being influenced [...]

TransUnion’s Danaher: More Actionable Data For TV Buyers Than They Realize

AMENIA, NY — There is more data available for TV ad buyers to leverage for improved targeting than many of them appreciate. That is according to one executive who helps brands better understand their customers. In this video interview with Beet.TV's Rob Williams., Brad Danaher, VP, Advanced TV, TransUnion, said his company often finds itself "alerting" ad buyers to the growing range [...]

Breast Cancer Survivor Lewis Helps Media Ladies in Conquering Cancer

When it comes to breast cancer, many people believe it's primarily hereditary. However, as Cara Lewis, a 19-year breast cancer survivor, points out, a large percentage of women diagnosed each year – somewhere around 40-50% – have no family history of the disease. Lewis, who is Chief Investment & activation Officer, dentsu international, and was diagnosed at age 29, has been [...]

The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals

The worlds of retail media and commerce media are evolving fast, but a shakeout is coming as companies decide which part of the landscape they want to own. That is according to Brian Monahan, Global Client President and Head of Retail Media Solutions at agency holding group Dentsu. "It'll be interesting to see the shakeout of how commerce media fits in the [...]

TikTok Exec: Advertisers Relying on Last Click are ‘Leaving a Lot of Money on the Table’

As the customer journey spreads across multiple devices, channels and platforms, data is becoming "more sparse and fragmented", leaving gaps in traditional attribution methods. TikTok says it will have a “busy year ahead”, launching new advertising and measurement tools. In this video interview with Beet.TV, Ann Nguyen, Global Head of Measurement, Product Solutions & Operations at TikTok, explained the latest announcements. Conversion lift [...]

Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’

In the immersive world of Roblox, gamers come for entertainment and connection with friends. But the platform is also proving to be a new tool for creators and advertisers alike. A recent study found that over the past seven years, more than 18,000 creator jobs have been generated through Roblox. "Roblox offers a whole suite of free creation tools that allow people [...]

Philo Grows on Expanding Content, High-Signal Advertising: Aulden Kaye Yi

In a crowded streaming market, Philo wants to set itself apart with a focus on delivering value and accessibility to customers seeking entertainment and lifestyle content. The virtual MVPD (multichannel video programming distributor) has carved out a niche by offering a more affordable bundle that excludes sports, while providing an extensive lineup of programming from major media companies like A+E, AMC, [...]

“Breast Cancer Has Made Me a Better Leader,” Cara Lewis

Diagnosed with breast cancer at age 29, Cara Lewis' perspective on the priorities of work and personal life were profoundly changed. Timed to Breast Cancer Awareness Month, Beet.TV has republished Cara's 2023 interview, where Dentsu's Chief Investment & Activation Officer discusses her journey and her role as an advocate. Cara told Beet.TV her health journey has made her a “better leader,” making [...]

Advanced Metrics Are Critical for Ad-Supported Premium Content: Mobian’s Jonah Goodhart

AMENIA, N.Y. – Digital advertising has financed the broad availability of free stuff for consumers, whether it’s educational videos on YouTube or Web-based software for creators or encrypted messaging. Unfortunately, the vibrancy of this digital environment is threatened because of outdated methods to determine whether content is brand-safe. “The problem is the technology that was built back then is still being [...]

Think Different About Retail Media: Spark Foundry’s Giacosa

AMENIA, NY — In the emerging world of retail media networks, through which retailers are becoming advertising platforms, how does media planning change? Lisa Giacosa is aiming to move planning “upfront”. "Rather than thinking about a consumer and a shopper, we see the human that is both of those things," said Giacosa, Chief Investment Officer of Publicis Media's Spark Foundry, in this video [...]