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Plex Takes Aim to Tackle, and Work With, Content’s Discovery Dilemma

So many shows, so little time. The proliferation of content options across numerous platforms has created a paradox of choice that's both empowering and overwhelming. This fragmentation has made content discovery a critical battleground in the streaming wars. "Ad-supported TV is thriving right now because there's truly something for everyone," said Audrey Layman, director of global ad sales and partnerships at Plex, in this video interview with Beet.TV. Content discovery emerges as key differentiator With hundreds of ad-supported streaming services offering seemingly endless content libraries, the streaming landscape has become increasingly complex. "With so many [...]

Posted on 04/07/2025 at4:24

The Road to POSSIBLE 2025: Transparency and New Signals for CTV Success, a Beet.TV Leadership Series, presented by Peer39

Recent Videos

Personalization, Retargeting Key to Albertsons’ CTV Approach

SAN JUAN, PR – Retail media networks’ rich seams of shopper data don’t just help retail operators - they can also help advertisers cut through today’s digital noise. But now the technology exists to apply that approach to the biggest screen in the home, the connected TV set. That is creating new opportunities for brands to get granular with big-screen advertising, according [...]

Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser

In a sobering assessment of the advertising industry's near-term prospects, Brian Wieser, principal at consulting firm Madison and Wall, warned that escalating global tariffs and growing policy uncertainty are creating a drag on the ad market—with few signs of relief ahead. "There's a lot of bad places this can go," Wieser said in this interview with Beet.TV, referring to the ongoing [...]

Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout

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EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement

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Transaction Data Provides Key Insights Into Consumer Behavior for Brands: Chase Media Solutions’ Lauren Griewski

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FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou

SAN JUAN, PR — Media companies and advertisers need a more direct connection with fewer technological intermediaries standing between them, according to Kathy Argyriou, head of Publisher Sales at Comcast-owned ad serving platform FreeWheel. "Some of the trends that I think we're going to continue seeing between buyers and sellers in the marketplace is that closer, easier connection,” Argyriou told Beet.TV’s [...]

Smarter Contextual Targeting is Driving CTV Ad Innovation: Initiative’s Carl Strum

In a fast-changing streaming landscape, advertisers can’t any longer rely solely on traditional targeting methods. That’s the message from Carl Strum, director of video futures at Interpublic Group’s Initiative, who is urging marketers to adopt a more nuanced approach to connected television advertising that emphasizes platform understanding, app-level precision, and contextual signals. In this video interview with Lisa Granatstein, editorial director [...]

Skydeo Aims to Connect Ad Targeting Across Social, Mobile, CTV: Mike Ford

SAN JUAN, PR — Skydeo has launched a new audience segment management platform designed to make data selection more intuitive and efficient, according to Mike Ford, CEO of the predictive audience data and insights platform. The company’s release of SAM, the Skydeo Audience Manager tool, is intended “to help our brands and agencies find the segments that they need a lot [...]

Scaling Live Event Advertising Requires Infrastructure, Workflow Innovations: Index Exchange’s Hazan

Ad execs are coming to believe the infrastructure of the internet itself must be optimized to handle the "hyper scale" demands of live streaming events, where millions of concurrent viewers create unprecedented advertising challenges. These high-concurrency moments could require both technical backbone improvements and streamlined workflows between buyers and sellers to make every stream on each individual device addressable by advertisers. "To [...]

Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys

Connected TV advertising suffers from a fundamental lack of transparency that's leading to misplaced ads and questionable attribution, according to a senior Yahoo executive. The problem is particularly evident when CTV ads, designed for large-screen viewing experiences, appear on smaller devices - creating confusion about performance measurement and effectiveness. "Advertisers have all the control. The only way they're going to be able [...]

Beyond Stereotypes: Seedtag Sees CTV Opportunity in Holistic, Omnichannel Approach

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How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi

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Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg

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FreeWheel Turns to Pods to Solve Programmatic TV’s Live Challenge

The rise of live event streaming presents a significant opportunity for advertisers, but executing programmatic ads during these high-stakes moments introduces unique challenges that require both technical solutions and human collaboration. With major sporting events like the Olympics and NFL games increasingly shifting to streaming platforms, the advertising industry is racing to adapt programmatic capabilities to meet the demands of live [...]

Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s Friedman

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Contextual Alignment and Mindset Marketing Underpin Brand Safety: GumGum’s Kerel Cooper

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CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez

The connected TV (CTV) landscape is splitting into two distinct arenas, creating a complex environment where advertisers and publishers need to fine-tune their strategies. One side caters to the traditional upfront model while the other embraces programmatic, performance-driven buying, according to Mario Diez, CEO, Peer39. "In both of these environments, there's one common stream - (advertisers) mimic how they buy linear, knowing [...]

Why Psychographics and Predictive Data are Reshaping Marketing: AnalyticsIQ’s Anna Brantley

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For Live TV, Programmatic Needs Predictability: IAB Tech Lab Exec

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