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AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith

As artificial intelligence evolves, it is enabling new opportunities for personalization in advertising and e-commerce. From generating creative assets to optimizing campaigns and streamlining operations, AI is being applied in three key areas to enhance personalization and drive better outcomes. "When we're using AI to optimize campaigns, we're seeing about a four to one return on every dollar spent," said Jack Smith, Global Chief Innovation Officer at DoubleVerify, in this video interview with Beet.TV. "So you're getting $4 back for every dollar. "And when you add on other kinds of personalization to that, [...]

Posted on 11/06/2024 at 4:33

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Streaming Has Unleashed Powerful Audience Engagement for Brands: Dentsu’s Brad Stockton

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Hershey’s Leans Into Live Sports for Uniting Audiences, Driving Reach

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Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel

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A+E’s Montenes: Following Consumers’ Content Journey is What Matters Most

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Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin

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GM’s Reed Aims to Curb Ad Frequency With ANA’s Cross-Media Measurement Tool

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Dentsu Seeing Productivity ‘Skyrocket’ In Microsoft Advertising AI Partnership

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Connected Devices Let Brands Reach Target Audiences in Multiple Contexts: Carat CEO Mike Law

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Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness

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ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel

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Commerce Media Delivers a Point-of-Purchase Experience: Koddi’s Harsh Jiandani

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