Dentsu Seeing Productivity ‘Skyrocket’ In Microsoft Advertising AI Partnership
In 2024, AI in advertising moved from hypothetical to real-world adoption - but how did it play out? One agency, Dentsu, says it is getting a big lift from an AI partnership with Microsoft Advertising. "Our vision is to make AI an integral part of how we solve problems, whether it's analyzing data more effectively, or making faster decisions, or coming up with new ideas," said Gareth Cleevely, EVP of business strategy at Dentsu, in this video interview with Beet.TV. Copilot Boosts Productivity and Strategic Thinking Dentsu is developing a number of AI tools, and [...]