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The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals

The worlds of retail media and commerce media are evolving fast, but a shakeout is coming as companies decide which part of the landscape they want to own. That is according to Brian Monahan, Global Client President and Head of Retail Media Solutions at agency holding group Dentsu. "It'll be interesting to see the shakeout of how commerce media fits in the overall media mix," Monahan said in this video interview with Beet.TV contributor Rob Williams. "Retail media, where the publisher, if you will, is seeing the actual conversion event - it's [...]

Posted on 10/14/2024 at 4:45

Beet.TV Leadership Summit with Dentsu Media

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